The Top Ten Ways to Advertise Your Business Successfully

 

Advertising is the best way to get your company name, product or service in front of the public today to increase sales. Most companies need to advertise to just to maintain their current sales, but advertising is definitely needed if you want to grow your business. If done correctly, you will not know how your business survived without it. Here a ten tips to advertise with great success:

 

#10  TARGET THE RIGHT AUDIENCE

ALWAYS identify your target audience, especially before you start thinking about where to spend money. If you’re not reaching the right people, you are wasting your advertising dollars. Today we can target specifically who you want to reach with traditional and/or digital advertising.
 

#9  USE AN EXPERT

Hire professionals to assist you with your advertising needs. Experts like The Mullikin Agency have excellent insight on how to communicate your message more effectively. We have research available right at our fingertips to help you better reach your target audience, get the best prices on advertising placement and come up with the most effective creative message. Plus we can provide monitoring and monthly analysis. Providing successful advertising campaigns is one of our specialties.
 

#8  PLAN AHEAD

Every successful advertising campaign begins with a well-conceived plan. Coming up with a realistic strategy and implementing that strategy is the key.
 

#7  FREQUENCY

You must place your message as frequently as you can. How often you run your ad makes a huge difference in the outcome or success of any campaign.
 

#6  BE CONSISTENT

You must create and maintain a consistent message, look and feel to your brand. You want to make a lasting impression with current and future customers. Branding your image lets consumers recognize your company right away.
 

#5  DEVELOP A SIMPLE MESSAGE

It is better to focus on one message rather than trying to create multiple messages that confuse the end user. A quick, clear message that is easily identifiable will get you the increased response you are looking for. Your website is a better place to educate and inform the public about more complex issues, while your advertising should be more singular in focus. Less is more when it comes to effective advertising.
 

#4. BUDGET YOUR DOLLARS

Establish a budget and stick to it. This way you’ll know exactly what you can afford, how often you can advertise and in which mediums.
 

#3  BELIEVE IN A MEDIA MIX

Don’t put all your eggs in one basket. Look at all forms of advertising and decide what works best for your particular needs. You should include a mix of both traditional and digital advertising if your budget allows. Online advertising is extremely cost effective.
 

#2  KNOW YOUR COMPETITION

Know who your competition is and what you do better than they do. Highlight that competitive advantage to add value to your potential customers. We have ways of advertising today that is under the radar screen of your competitors. Just ask us about that and we will be happy to tell you how to do it.
 

#1  ADVERTISE!

It is one of the most beneficial ways to inform the public of your company’s products or services, and if done correctly will not be an expense but will add greatly to your return on investment. There is a cost to advertising, but it will result in added sales and that is the key to any successful advertising campaign. Advertising works and it works well if you know what your doing.

 

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin,
 Founder and President of The Mullikin Advertising Agency

Your business in the digital world

Today's digital world has set new standards for businesses. Your online existence is the key to increased business. It is much more than just having a website and hoping people will find you. Having a strong online presence is a crucial component of your marketing strategy, no matter what size or industry you're in. And the importance will increase year after year.

• According to Google, 97% of consumers use the web to search for local businesses.

• In 2013, 70% of consumers preferred to do their retail shopping online.

• 89% of consumers use search engines to research a product, service or business before making a decision.

The digital presence of your business is made up of many different factors. Our agency offers complete digital solutions including:

Advanced Digital Advertising Solutions

This involves precision targeting of online display ads to your ideal customers using state-of-the-art technology and analytics.

With digital advertising, the user is quickly and smoothly transported to a site where they can make a purchase or enquiry. You can choose which demographics to target based on your clientele. Interactive video clips can also be used to grab the user’s attention. Another great benefit of digital advertising is if you have a limited budget, you can start small and test out the results before committing to a larger advertising spend.

Responsive Website Creation for desktop, tablet, and mobile

Includes creating or redesigning websites, copywriting, Photoshop to eCommerce solutions, site hosting & management, email hosting, domain name registration, online video, reporting dashboard, and analytics.

A responsive website means your site can be viewed on any mobile device without having to scroll back and forth or zoom in closely to view the content. The website nicely fits the screen size of any device that is viewing it. With Google's new algorithm launch in April, sites that are not responsive are penalized in the search results, and responsive sites are brought right to the top. With more and more people spending most of their time on their smart phones instead of desktops, it's very important to have a responsive-designed website for them to view.

Search Engine Optimization(SEO)

Keywords, code modification, content creation and optimization, site linking, directories, local maps.

The purpose of SEO is to be found in organic searches by people searching for your product or service. You need to be at the top of that list and catch their attention quickly before they move on to your competitor. 75% don't scroll beyond page 1. If you don't increase your rankings, you will lose out on a lot of business. There are many factors that play into your SEO aside from your website's content and meta descriptions. For instance, if you have a Google blog, and are on Google+, and found in the popular directories, your chances increase. The more presence you have online, and the more all those pages have in common, the more likely a search engine will see you as relevant.

Paid Search Advertising/Search Engine Marketing (SEM)

Keyword targeting and messaging, PPC (Pay Per Click), highly competitive bid system (varies by industry), site link & social extension, ad development, dashboard reporting, advanced boost.

An extra boost to optimization is search engine marketing! Sometimes there are too many competitors in your field and everyone can be optimized. That's where marketing comes in. Forcing your way to the top is sometimes the best solution.

Social Media/Reputation Management

Social content creation and monitoring for Facebook, Instagram, Twitter, Pinterest, YouTube and more.

Social media is a big part of your online existence. And can be easily damaging to your reputation. We all know word of mouth is an important form of advertising. Being aware and staying on top of what customers are saying about you can be very critical to your reputation. When you get a happy customer that is willing to express it, highlighting it and sharing with your other customers can turn a critic into a fan. A prompt response to a customer complaint can neutralize bad publicity and offer tips for improving customer service. Whenever your business is mentioned on the internet, you find out about it right away!

Get a complete analysis of your website’s performance, business listings, social media and search engine marketing efforts.

Our in-depth Online Presence Report will tell you where you need to focus and where you already have strengths online.

REQUEST ONLINE PRESENCE REPORT HERE

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin Founder and President of The Mullikin Advertising Agency

10 Eye Opening Statistics about Promotional Products

Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. Whatever your marketing need, promotional products from the Mullikin Agency will get the job done!

Here are ten facts that prove promotional products work:

• 83% of consumers like receiving a promotional products with an advertising message.
• After receiving a promotional product, 85% of consumers do business with the advertiser.
• More than half (58%) of consumers keep a promotional product from one year to more than four years.
• 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
• Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
• Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
• 90% of people report currently owning or possessing a promotional product received in the last 24 months.
• 53% of consumers use a promotional product at lease once a week or more.
• 8 in 10 consumers own between one and 10 promotional items.
• Nearly 6 in 10 consumers have received promotional items from a business establishment or at tradeshows, conferences or conventions.

  *Source: PPAI (Promotional Products Association International)

Call the Mullikin Advertising Agency Today at 479.750.0871
or visit our website to browse over 750,000 options! 
http://mullikinad.espwebsite.com

Online Video Statistics

One minute of video is worth 1.8 Million Words!

When you look at it that way, online video marketing is a very practical use for your marketing time and energy. With over 30 years of creating a variety of award winning videos, the Mullikin Agency can help create the perfect video for you.

Take a look at these statistics:

• 100 Million internet users watch online video each day.
• 90% of online shoppers said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 60% took action after viewing the ad:
• 37% visited the company website represented in the video ad.
• 26% looked for more information about the subject of the video
• 12% purchased the specific product featured in the ad

Videos increase people’s understanding of your product or service by 74%. 33% of all online activity is spent watching video. 50% of users watch business related videos on YouTube once a week. Click-through rates increase 2-3 Times when marketers include a video in an email. 80% of your online visitors will watch a video, while Only 20% will actually read content in its entirety. Your website is 50 Times More Likely to appear on the first page of a search engine results page if it includes video. Including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.  

Now that you know the importance of video marketing, call me today to see how easy it can be to create a successful video for your business!

Call the Mullikin Advertising Agency Today at 479.750.0871

Video Production

Here's another recruitment video produced by the Mullikin Advertising Agency for The Eye Center in Fayetteville. Our client just loves it!

"The Mullikin Agency made the production of this video very easy! Now I am able to bring our clinic and community to life with the click of a button." 

Shaila James/Administrator, The Eye Center 

Find out how a recruitment video will help your business! We will produce videos for any of your company's needs.

– Recruitment
– Training
– Marketing
– Corporate
– Television Broadcast
– Event videos and more

Call me today. Video works well to tell and sell!

Call the Mullikin Advertising Agency Today at 479.750.0871  Written by Randy Mullikin Founder and President of The Mullikin Advertising Agency

Why Promotional Products in the Kitchen?

Your business should seriously consider putting your name and message on items people use at the home, especially those in the kitchen! Why? These statistics tell the story.

41% of all family cooking is done by men.

52% of adults spend 3 hours in their kitchen daily.

53% of grocery dollars are spent by Baby Boomers.

77% of Americans are making healthier food choices.

80% of households cook with fresh ingredients.

82% of homes use promotional products in their kitchen, like chip clips, potholders & jar grippers.

83% of households keep screwdrivers in a kitchen drawer.

87% of consumers make buying decisions at home.

90% of households make pizza & eat ice cream. They all need a pizza cutter or an ice cream scoop.

100% of the promotional products you buy from the Mullikin Agency will create premium exposure for your business!

Quality, creative ideas and services that deliver powerful results.

90% Of 5yr Olds Are Considered Creative 2/12/2013 How many of you consider yourselves to be creative? It is a fact that over 90% of 5-year olds are considered to be creative, but only 5% of 13 years and older are considered to be creative. We at the Mullikin Advertising Agency, buck that trend and are a part of the 5% of people who are creative. We have a number of creative thinkers on our staff…..with some great ideas that could help grow your business or organization. Our mission statement says,

“The Mullikin Agency provides quality, creative ideas and services that deliver powerful  results.”

We built our business on four cornerstones:

1. Quality
2. Creativity
3. Service
4. Results

Everyone is concerned about results, but most results can almost always be traced back to a great idea or two. We’d like you to think of the Mullikin Agency as the “creative ones” to call. Whether it is a small or large project you need completed with a small or large budget, we can come up with the creative ideas that will bring you increased business or awareness for your company or organization.

Written by Randy Mullikin Founder and President of The Mullikin Advertising Agency