Monday, October 20, 2014

Online Video Statistics

One minute of video is worth 1.8 Million Words!

When you look at it that way, online video marketing is a very practical use for your marketing time and energy. With over 30 years of creating a variety of award winning videos, the Mullikin Agency can help create the perfect video for you.

Take a look at these statistics:

  • 100 Million internet users watch online video each day.
  • 90% of online shoppers said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 60% took action after viewing the ad:
  • 37% visited the company website represented in the video ad.
  • 26% looked for more information about the subject of the video
  • 12% purchased the specific product featured in the ad
Videos increase people’s understanding of your product or service by 74%. 33% of all online activity is spent watching video. 50% of users watch business related videos on YouTube once a week. Click-through rates increase 2-3 Times when marketers include a video in an email. 80% of your online visitors will watch a video, while Only 20% will actually read content in its entirety. Your website is 50 Times More Likely to appear on the first page of a search engine results page if it includes video. Including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.  

Now that you know the importance of video marketing, call me today to see how easy it can be to create a successful video for your business!

Call the Mullikin Advertising Agency Today at 479.750.0871

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