With each new year we all look for ways to improve ourselves. Why not our business? Because of growing competition and the world constantly changing, we have to work harder and find new ways to improve our own businesses. Here are a few resolutions to help grow your business in the new year. If you don’t like the word resolutions, then substitute the word goals:
Create a business plan
Budget your finances for the entire year. Buying equipment and assets are unavoidable in running your business. Prioritize your needs first to take full advantage of your dollars. Be sure to give yourself an advertising budget. Once you know how much money you can spend you can create your marketing plan. Hiring a local advertising agency is key to getting the best return on investment.
Meet with new prospects regularly
You can’t grow your customer base without meeting new potential clients. This can feel very time consuming, but it is an important step to expanding or even staying afloat. Find a way to network and ask for leads and referrals on a weekly basis. Keeping up with your schedule and having a positive attitude will make this step pay off greatly.
Rid your business of harmful clients
If you’ve been in business for a while, you have had a client that has been a drain on your time and resources. Those customers are usually the same ones who pay late and expect extras or discounts to keep them happy. If you are not seeing any clear profit from a specific client and feel stressed every time they call, it is probably time to part ways.
Be willing to outsource
The larger your business grows, the more help you will need. Focus on what you do best and trust others to be in charge of other tasks. If you can stay on top of what brings money in, you will have the budget to outsource those that can help support your business. Let an expert like the Mullikin Agency assist you with all your advertising, marketing, public relations and promotional items.
Take care of yourself
A business owner is faced with an overwhelming amount of duties. And saving time usually starts with cutting out exercise, family activities, consuming many fast food meals, and cutting your sleep short. These have a direct negative impact to your productivity and mental health.
A productive and positive 2018 is in your grasp!
Our owner, Randy Mullikin says, “Hiring an advertising expert will not only save you time and money, it will improve your ROI.”
If you need any assistance with your advertising, marketing, public relations and/or promotional products, the Mullikin Agency is your full service advertising agency here to help!