Fall 2020 Promotional Products

In these unprecedented times we all need to adapt and continue to proactively communicate with our clients. Here are 6 great idea generators for you to consider as we move into our new normal:

• Virtual Events – Since we can’t do large events for the foreseeable future, many companies are doing virtual events and fundraisers. Why not let the Mullikin Agency run a merchandise fundraiser for you? We can put your company or event name on shirts, hats, bags, mugs, etc and ship them to your supporters! Or maybe you want to send a swag bag of goodies ahead of a virtual event, like an orientation or new product launch?

• Retail – Maybe you need counter guards or floor distancing decals as your resume operations. We also have single use pens and hand sanitizer with your logo! People are ready to get out of the house and starting to venture out again, so be ready for them.

• Corporate Offices – Some corporate offices are beginning to return employees to work but new health measures are in place. We can help with Custom face masks as well! Lots of styles to choose from depending on your quantity and price point!

• Signage – Yes we’re open, Welcome Back, Masks required, Remember to social distance are all messages businesses want to convey. Let us help your signage be seen and look professional.

• Outdoors – As more people are sticking closer to home and spending time outside, we can put your logo on coolers, blankets, even folding chairs!

• End of Year Recognition – It has been such a challenging year for so many so maybe you want to thank your customers and employees for sticking with you and keeping business going! We have lots of low cost ways to reward your staff and clients!

Contact the Mullikin Agency and let us help you put something together! In the meantime please stay safe out in the community!

One Way to Fortify Your Business During Ongoing Uncertainty

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To say the last few months have been challenging for businesses everywhere is an understatement. Whether reducing hours of operation or shutting down temporarily, many businesses are taking a huge financial hit these days. Many wonder what the future holds as the pandemic continues to be a threat.

Will I be able to keep my doors open? How do I pay my bills? How do I make sure I’m keeping up with all the new government regulations so I don’t get penalized? How am I going to pay my employees? 

Though the future is still uncertain, there are is at least one thing businesses can do right now to minimize the financial toll COVID-19 has put on their bottom line.

 

Find New Ways to Add Value

“This is the year to add value instead of volume,” says Randy Mullikin, President of The Mullikin Advertising Agency. Although keeping the status quo is nearly impossible for many businesses right now, there are still creative ways to deliver value. A problem--currently COVID-19--presents is an opportunity to pivot and come up with a new strategy.


Businesses in all industries are struggling to stay relevant with their customer base. It may be time to think outside the box and reposition your message to tell a different story. Using educational content on social media and posts or blogs on your website that builds trust and keeps customer relationships going strong is an important key. Then, when your customers feel safe and ready to buy, your businesses will be top-of-mind. 


Health clubs are offering fitness classes on Zoom, restaurants are offering free delivery and curb-side services, an underwear company is making protective face masks, liquor manufacturers are using their distilleries to create hand sanitizer, major grocery chains are opening up their stores earlier to accommodate high-risk shoppers, and there are many others. Maybe you could use one of  these examples to help deliver ongoing value to your customers. 


To help in coming up with new ways to innovate, consider reaching out to local business leaders and tapping into your network of  businesses and even asking an advertising agency like The Mullikin Agency for ideas makes sense right now. Connecting with other business owners is a great way to share ideas. Try new processes; try new things and think — out of necessity — very creatively about how to move forward.

 

Keep Fighting. Stay Strong.

Times are hard for businesses right now, but luckily, there is help. The best thing you can do during this challenging time is take advantage of all the resources offered to you that include government assistance, connecting with other trusted business leaders, and complying with all government regulations in order to keep your business and community safe.

If you need any additional support, please don’t hesitate to reach out to us, we are here to help.

Search Engine Optimization with The Mullikin Agency

WHAT IS SEO?

USING KEY TERMS (ALONG WITH MANY OTHER TECHNIQUES) SO THAT THEY RANK HIGH (PAGE 1) ORGANICALLY IN THE SEARCH RESULTS WHEN A USER IS LOOKING FOR A SERVICE OR PRODUCT.

•WHAT DO WEBSITES DO? MORE THAN JUST USED FOR MARKETING.
•EDUCATE
•INFORM
•INSPIRE
•WITHOUT SEO, USERS WON’T BE ABLE TO FIND YOUR SITE.
•IF USERS CAN’T FIND YOUR SITE….WHY EVEN HAVE ONE? IT JUST SITS AS A BOOKMARK.
•THE BETTER OPTIMIZED THE SITE, THE MORE TRAFFIC YOU GET, WHICH MEANS MORE QUALIFIED LEADS AND SALES.

THE IMPORTANCE OF SEO: 2020 LOCAL STATS

•72% OF ONLINE MARKETERS SAY CONTENT MARKETING IS THE MOST EFFECTIVE SEO TACTIC
•81% OF PEOPLE DO ONLINE RESEARCH BEFORE A PURCHASE
•75% OF PEOPLE NEVER SCROLL PAST FIRST PAGE OF SEARCH ENGINES
•#1 ORGANIC RESULT HAS JUST OVER 31% CTR
•CTR=NUMBER OF CLICKS A SEARCH RESULT RECEIVES, DIVIDED BY THE NUMBER OF TIMES IT’S VIEWED ON THE SERP (SEARCH ENGINE RESULTS PAGE) ALSO KNOWN AS IMPRESSIONS
•TOP THREE AVERAGE 75% CTR
•TOP FIVE RANKINGS AVERAGE OVER 36% OF TRAFFIC….  POSITION FIVE SITTING AT ABOUT 10%
•70-80% OF USERS IGNORE PPC (PAY PER CLICK/GOOGLE ADWORDS)
•72% OF CONSUMERS WHO DO A LOCAL SEARCH VISIT A STORE WITHIN FIVE MILES OF THEIR CURRENT LOCATION
•61% OF MOBILE SEARCHERS WILL MOST LIKELY CONTACT A BUSINESS IF THEY HAVE A MOBILE-FRIENDLY SITE
•78% OF LOCATION BASED MOBILE SEARCHES RESULT IN OFFLINE PURCHASES
•18% OF THOSE RESULT IN A SALE WITHIN A DAY
•IF WEBSITE IS NOT MOBILE FRIENDLY….WHOOPS!
•88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS THEY DO PERSONAL RECOMMENDATIONS

SEO SERVICES THAT WE OFFER

•Targets 20 keywords/phrases based on traffic
•Wordtrack Search Performed
•Monthly Reports on current rankings by keywords
•Optimizing HTML, CSS, and Java in site to be search-engine friendly
•Optimizing, Cleaning, and/or Discarding Unnecessary Coding
•Manage Indexing, Navigational Structure, and Spider-linking
•Develop Offsite Links, User Friendly Navigation, Make Sure Site/Pages are being Indexed by Search Engines
•Optimizing all meta data
•Back-end Optimization for Search Engines
•Analyzing technical areas for improvement
•Updating with Fresh Written Content
•Maximizing good site density & link density
•Analyzing content structure
•Directory Registrations
•Online Business Directories (Localworks, Yahoo, etc)
•Includes Online Reputation Management (Review Platform)
•Google My Business Page, Set Up Review Platform w/ QR Code, Etc.. 

•SEO IS A TYPE OF DIGITAL MARKETING (INBOUND MARKETING) WHERE WEBSITES AND/OR WEB PAGES ARE OPTIMIZED 

Contact The Mullikin Agency about us creating and implementing a customized monthly SEO plan for your business!