Apply your.... Video!

If you have read our blog story titled “Online Video Statistics”, you know that one minute of video is worth 1.8 million words! There are so many reasons why video is important in marketing your business. In fact, 80% of online visitors will watch a video, while only 20% will actually read content. The Mullikin Agency can help you create a video that really sells. Here is a versatile list of video uses to promote your business:

Website Video

Your website is 50 times more likely to appear on the first page of a search engine result. Another plus is a video about your company or products can be front and center on your website 24/7 every day of the year. It is a constant sales pitch and a great way to make a memorable first impression.

FAQ Video

This is one of the newest and most innovative ways to answer questions on-line with trackable technology. It is an interactive video platform that allows consumers to ask a question and get an immediate answer with video. They have the option to type a question, verbally ask, or choose from a list. Give us a call to find out more about this new video technology that builds a bridge of communication between brands and consumers.” You have to see it to believe it and then you will want it for your website. It informs, educates and sells all at the same time.

Client Testimonials

Even the advertising experts have to admit one of the best forms of advertising is word of mouth. Hearing from others about a great experience with your company will sell them a lot better than hearing it from you.

Product Demonstrations

Watching a demonstration in a video is preferred over reading instructions, even with illustrations. Videos make it much easier on the user to understand a product. It increases their understanding by 74%!

Company Tours

Make a personal touch and introduce them to the company and employees. Give them a tour of your building and tell them how things work around the office.

Training Videos

This is a very useful tool when hiring new employees. It keeps the training consistent and thorough.

Recruitment

Before you get to show off that training video, you need to attract talented people. Show prospective employees what your company and employees are about.

Television Broadcast

Commercials are a huge part of getting your name known by the consumer. Marketing your business with commercials can give you impressive ROI. Though, to make it really work you need professionals like the Mullikin Agency producing the spot so YOU look like the professional.

Event Promotion

Marketing an event can be done much easier with video. People show much more interest when they can get a visual idea of how great the event will be.

Event Coverage

There is no better way to show the sights and sounds of an event than with video. If you have an annual event, interviewing attendees and capturing highlights of the event will make a bigger impact for a promotional video the next year.

Email Marketing

Using the word “video” in an email subject line can booth open rates by 19% and reduce unsubscribes by 26%.  Click through rates can double or triple! Video engages the user and they are more likely to read on with interest.


With all of these video options, why not give it a try and see how well it works for you? Call the Mullikin Agency today to find out how we can help you apply your video.

4 Reasons to have a custom mobile-friendly website

Not too long ago, a business with a website had a great competitive advantage over businesses without one. These days, everybody has one. Business owners now know their company barely exists unless consumers can find them online. Over 85% of consumers research companies online before deciding to do business with them. If you want to get ahead, make sure your website offers a great user experience. Here are 4 reasons you need a custom, mobile-friendly website:

1. You need to make an immediate great impression

Everyone is in a hurry to get things done and make decisions. If at first glance they feel confused and can’t navigate quickly, they will go on to your competitors sites. Be clear about what you offer and how they can get it. Once they feel they are in the right place, they will delve deeper into your company.

2. Most website visitors are on mobile devices

Smartphones have become an integral part of our daily lives. The number of mobile users accessing the internet has surpassed the number of desktop users. If you don’t have a responsive website that can be viewed on various devices, it is too difficult for the visitor to engage your site. Once again, they leave and go on to your competitors.

3. Responsive site means improved Google rankings

Google knows that almost everyone is on a phone and tablet. For their own sake, they have made it easier for mobile viewers to find sites that view on their devices properly. This means websites that are not mobile-friendly get penalized in the search results. Google also rewards websites that have video. Why not ask The Mullikin Agency about a video Q&A with new trackable technology?

4. Boosts user engagement and online sales

A mobile-friendly site generates almost twice the average traffic per user. The more engaged a user is with your website, the more time they will spend on it. On top of that, shopping online has increased dramatically. Making is easy for consumers to purchase online, no matter what device, will increase your sales of products.


With websites typically being a consumer’s first point of contact with a company, it is critical that you represent yourself properly and keep their wants at the top of the list. Make the right impression with a custom website to suit not only their needs, but yours. Call the Mullikin Advertising Agency today for a free consultation!

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin 
Founder and President of The Mullikin Advertising Agency

Developing an Effective Outdoor Marketing Strategy

 

Outdoor advertising can be greatly beneficial to a business. Getting a great, eye-catching design and ensuring that your advertisement is seen in an effective range of locations can deliver a tremendous amount of impressions. The basic options for outdoor advertising are:

• Digital and traditional billboards
• Vehicle wraps
• Signage
• Bus advertising
• Transit Shelter advertising (if your area allows it)

This type of advertising can be a large investment, so make sure you do it correctly. There are a few things to remember when considering content and design.

Keep it simple, very simple. Almost all of the audience will be driving or traveling. You have 3 to 6 seconds to get your message across and make an impact. Your advertising message should be short and to the point. Ensure that any jokes are obvious enough to be understood within a few seconds, because no one will be slowing down to absorb a complex story.

Place it appropriately. Make sure you have your advertisement in a range of locations. Make sure they are strategically placed to ensure that consumers will have multiple exposure. An advertisement seen once by a million people will not be as effective as one seen four times by a quarter of a million people. At the same time, you will want to have a thread running through all your marketing: website, outdoor, TV or print, so that there is a consistent message and branding across all your media.

Use only one point of contact. Your street address, phone number, directions, landmarks, and website are not necessary. In fact, if you have a website and great SEO, you don’t need any contact information. They will seek you out.

Don’t expect immediate response. Outdoor advertising is a long-term strategy. The aim should be to embed a product or your brand in the consumer’s mind through prolonged exposure. Calls to action might not necessarily be the right avenue for your outdoor campaign. Aim instead to build your profile and recognition so that your business is part of your potential audience’s awareness.


Here are a few examples:


Perfect example of NOT keeping it simple. Would you have any idea what you had just seen driving past this?





Perfect. Very creative and entices anyone around.

 

Unique outdoor advertising definitely gets noticed.














Not only does this have type so small you can't read it, the message is all wrong. It's supposed to be about women and there are three men as a visual.





It's critical that an investment like this is done right. Working with an expert company like The Mullikin Agency with a strong record in outdoor campaigns will help your business launch a well-planned and effective outdoor strategy.

 

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin 
Founder and President of The Mullikin Advertising Agency