Advertising mistakes businesses make

When it comes to advertising, many businesses make the same four mistakes. Small business owners are even more likely to make costly advertising mistakes than large corporations. Most small businesses don't have an advertising department with experts to help them navigate through the ins and outs of advertising. If you don’t have an advertising expert on staff, a small and local advertising agency may be for you.

The 4 most common advertising mistakes:

1. NOT PLACING THE FOCUS WHERE IT NEEDS TO BE! 

Your focus needs to be on your audience, their problems, and how you can help solve their problems. Ask yourself, if you were in their shoes, what would make you feel like you can’t do without your services.

2. HAVING A WEAK MESSAGE!

You need to know your audience and your objective. Make sure that you list your benefits along with your selling proposition. Don’t just let them know you offer a specific service. Tell them why you’re service is superior to the competition.

3. AVOIDING A CALL TO ACTION! 

If you don't give your audience something to do, they will most likely do nothing. It is important to always know what your objective is before placing an advertising campaign. Letting them know to stop by the store, call your phone number or visit your website are the basic call to actions necessary. Which brings us to our next mistake…

4. NOT USING AN EFFECTIVE LANDING PAGE OR WEBSITE! 

You can have a great looking ad and a wonderful product and get lots of click-thru's to your site. But if you do not give your potential customers what they want or need immediately, they will leave your site and move on to a competitor. This is called a “Bounce Rate”. A 100% bounce rate means they are visiting your home or landing page and leaving instead of interacting with your site. Make sure you have a great looking website that tells and sells. Give them a reason to interact while you are showing them exactly what they were looking for. You might even try placing different ads aimed at different pages on your website for different offers or services.


Hiring a professional can help you avoid all of these common mistakes, as well as many others. The Mullikin Agency is a great local expert to partner with to get the best results for your advertising dollars!

Call the Mullikin Advertising Agency Today at 479.750.0871

Randy Mullikin
Founder and President of
The Mullikin Advertising Agency

Engaging the 5 Senses with Advertising

These days, all of us as consumers are over-saturated with advertisements. We as marketers only have a few seconds to grab the attention of our audience and entice them enough to stay interested.

Yet 83% of current advertising only appeals to our eyes.

Typically, advertising messages are only engaging one or two of our senses which can keep us from standing out in the eyes of the consumer.

Promotional products are the ONLY form of advertising that can engage all five senses at once!

Taste, sight, touch, smell, and sound can all be engaged using custom business branded products a consumer can physically grasp and use.


Request a FREE quote for any of our 900,000 promotion item options!

Call the Mullikin Advertising Agency Today at 479.750.0871

Randy Mullikin
Founder and President of
The Mullikin Advertising Agency

The Video Experts

Have you been thinking about making a video for your business but don't know where to start? You need someone that knows what steps to take and what options are available. Well, we are the video experts you have been looking for!

Elevate your business with fully customized video content!

In today’s digital world, videos are a powerful tool for broadcasting your business message to your potential audience. Customized video content is one of the best ways to stand out from your competition and get your message across.

AN EXPLAINER VIDEO could be just what you need!

Explain your services, products, or processes with creative content. We research your business, develop your message, and create custom videos that speak to your targeted audience.

• Persuades people to take action
• It boosts conversions and sales
• It provides great Return on Investment (ROI)
• It builds trust by creating a bond with your clients and potential clients
• Social Media Favors Videos Content 12x more than both text and images combined
• Great for SEO and higher organic rankings on search engines
• Significantly optimizes your website’s click-through rate (CTR)

WHAT MAKES US STAND OUT?

• Fully customized video tailored for your business
• Simple 3-step process (Message, Storytelling, Production)
• 3 rounds of revisions
• Fast turn-around, only 2-3 weeks!
• Authentic, unique artwork & graphics
• Dedicated project manager
• Full ownership of finished product

100% Satisfaction Guarantee

VIEW SAMPLES OF OUR WORK

Request a FREE quote!

Call the Mullikin Advertising Agency Today at 479.750.0871

Randy Mullikin
Founder and President of
The Mullikin Advertising Agency

New Year Business Resolutions

With each new year we all look for ways to improve ourselves. Why not our business? Because of growing competition and the world constantly changing, we have to work harder and find new ways to improve our own businesses. Here are a few resolutions to help grow your business in the new year. If you don’t like the word resolutions, then substitute the word goals:

Create a business plan

Budget your finances for the entire year. Buying equipment and assets are unavoidable in running your business. Prioritize your needs first to take full advantage of your dollars. Be sure to give yourself an advertising budget. Once you know how much money you can spend you can create your marketing plan. Hiring a local advertising agency is key to getting the best return on investment. 

Meet with new prospects regularly

You can’t grow your customer base without meeting new potential clients. This can feel very time consuming, but it is an important step to expanding or even staying afloat. Find a way to network and ask for leads and referrals on a weekly basis. Keeping up with your schedule and having a positive attitude will make this step pay off greatly.

Rid your business of harmful clients

If you’ve been in business for a while, you have had a client that has been a drain on your time and resources. Those customers are usually the same ones who pay late and expect extras or discounts to keep them happy. If you are not seeing any clear profit from a specific client and feel stressed every time they call, it is probably time to part ways.

Be willing to outsource

The larger your business grows, the more help you will need. Focus on what you do best and trust others to be in charge of other tasks. If you can stay on top of what brings money in, you will have the budget to outsource those that can help support your business. Let an expert like the Mullikin Agency assist you with all your advertising, marketing, public relations and promotional items.

Take care of yourself

A business owner is faced with an overwhelming amount of duties. And saving time usually starts with cutting out exercise, family activities, consuming many fast food meals, and cutting your sleep short. These have a direct negative impact to your productivity and mental health.

A productive and positive 2018 is in your grasp! 

Our owner, Randy Mullikin says, “Hiring an advertising expert will not only save you time and money, it will improve your ROI.” 

If you need any assistance with your advertising, marketing, public relations and/or promotional products, the Mullikin Agency is your full service advertising agency here to help!