Advertising mistakes businesses make

When it comes to advertising, many businesses make the same four mistakes. Small business owners are even more likely to make costly advertising mistakes than large corporations. Most small businesses don't have an advertising department with experts to help them navigate through the ins and outs of advertising. If you don’t have an advertising expert on staff, a small and local advertising agency may be for you.

The 4 most common advertising mistakes:

1. NOT PLACING THE FOCUS WHERE IT NEEDS TO BE! 

Your focus needs to be on your audience, their problems, and how you can help solve their problems. Ask yourself, if you were in their shoes, what would make you feel like you can’t do without your services.

2. HAVING A WEAK MESSAGE!

You need to know your audience and your objective. Make sure that you list your benefits along with your selling proposition. Don’t just let them know you offer a specific service. Tell them why you’re service is superior to the competition.

3. AVOIDING A CALL TO ACTION! 

If you don't give your audience something to do, they will most likely do nothing. It is important to always know what your objective is before placing an advertising campaign. Letting them know to stop by the store, call your phone number or visit your website are the basic call to actions necessary. Which brings us to our next mistake…

4. NOT USING AN EFFECTIVE LANDING PAGE OR WEBSITE! 

You can have a great looking ad and a wonderful product and get lots of click-thru's to your site. But if you do not give your potential customers what they want or need immediately, they will leave your site and move on to a competitor. This is called a “Bounce Rate”. A 100% bounce rate means they are visiting your home or landing page and leaving instead of interacting with your site. Make sure you have a great looking website that tells and sells. Give them a reason to interact while you are showing them exactly what they were looking for. You might even try placing different ads aimed at different pages on your website for different offers or services.


Hiring a professional can help you avoid all of these common mistakes, as well as many others. The Mullikin Agency is a great local expert to partner with to get the best results for your advertising dollars!

Call the Mullikin Advertising Agency Today at 479.750.0871

Randy Mullikin
Founder and President of
The Mullikin Advertising Agency

Engaging the 5 Senses with Advertising

These days, all of us as consumers are over-saturated with advertisements. We as marketers only have a few seconds to grab the attention of our audience and entice them enough to stay interested.

Yet 83% of current advertising only appeals to our eyes.

Typically, advertising messages are only engaging one or two of our senses which can keep us from standing out in the eyes of the consumer.

Promotional products are the ONLY form of advertising that can engage all five senses at once!

Taste, sight, touch, smell, and sound can all be engaged using custom business branded products a consumer can physically grasp and use.


Request a FREE quote for any of our 900,000 promotion item options!

Call the Mullikin Advertising Agency Today at 479.750.0871

Randy Mullikin
Founder and President of
The Mullikin Advertising Agency