Direct Mail is NOT a thing of the past!

You go to the mail box…bill, bill, junk, bill, junk…postcard?? Hmm. Bright colors, bold font, unclear message &/or misspellings, etc…trash bin! What if we at The Mullikin Agency could give you some pointers on how to send Direct Mail that won’t just end up in the trash can?? Well, that’s exactly what we’ll do here! 😊

Just a few of our successful Direct Mail Campaign clients...
Czap Healthcare / SmitCo Aviation / Captain D's / Renew Crew

Direct Mail may be considered a thing of the past by some, but in reality, direct mail gets more attention than promos sent thru email, newsletters online, etc. According to research done by Ballantine:

• 2.5 billion+ coupons were redeemed in 2015
• 150 million+ Direct Mail promos were sent out in 2015
• 42% of recipients read/scanned Direct Mail pieces received
• Response rate for Direct Mail is 3.7%, compared to 2% for mobile, 1% for email, 1% for social media, & 0.2% via internet display
• Average ROI for Direct Mail campaigns is 18-20%!

Did you also know that bulk mailing actually costs less than regular mailing?? Yes, it’s true! You can mail more for less! 😊

No one likes investing money into things such as Direct Mail campaigns only to have them not be effective & cost-justified. Here are some pointers on making sure your campaign(s) is the most effective it can be…with The Mullikin Agency’s help of course! 😉

Figure out your ideal client/prospect first.

• Knowing who you want to target is the first step to having an effective Direct Mail campaign. In the words of Mal Pancoast, “The odds of hitting your target go up dramatically when you aim at it.”

What is your goal for this Direct Mail campaign?

• Plan! Not planning for your campaign in what you’d like it to accomplish is basically planning for your campaign to be a flop. It’ll waste your time, energy, & financial means if you don’t BEGIN with figuring out what you’d like to see happen through this Direct Mail tool. A goal without a plan? Just a wish.

Focus on the benefits for the recipients

• If those receiving your Direct Mail pieces feel they aren’t benefited much at all, they will go to a business that provides that comfort. Having offers, discounts, coupons, etc definitely helps the recipients feel you are looking out for them.

Failing to Proofread &/or Design errors

• If a business can’t take the time to make sure their design isn’t off &/or the words are correctly spelled, the Direct Mail is going in the trash more times than not. Attention to detail is very important as your Direct Mail campaign could definitely be a first-impression for many that receive your mailing. Why let them think you don’t put your 100% into even the proofreading/errors??

Drive recipients to your social media network &/or your website

• Social Media is the age we’re in. Word-of-mouth is a quick way to get your business in front of more people, but more so is social media. How many videos have you seen this week alone that have “went viral” due to a few seeing it & sharing so to have more seeing it & sharing? “Going viral” means that an image, video, etc has been shared to a number of people very quickly via the internet.

Test your market first

• Start with a small area to test the market. Run several small test campaigns if you want to figure out details such as best times to send Direct Mail, the audience receiving your Direct Mail, etc.

Assess/Monitor so to know how effective your campaign(s) is:

• Initial & Qualified response rates
• Percentage of those purchasing in response to Direct Mail
• Recipients visiting your website in response to Direct Mail

Follow-up is vital!

As you can see with a few easy pointers applied, your Direct Mail campaign can be a HUGE success! We at The Mullikin Agency are more than willing to help your business with all phases of a Direct Mail Campaign. You can trust our experts to get you the results you desire by working together not only send out an awesome piece of artwork, but also to make this process a smooth & easy one! 😊 

Another successful Direct Mail campaign client...
Emerson Monument Company, Inc

Brand that business!

When you hear the word "brand," what comes to your mind? Nike, Aeropostale, McDonald's, Calvin Klein, Goodyear, DHL, Chanel, etc?? Branding is so very important in this day & age...& no we don't mean branding cows! ;) Having a strong brand for your business not only benefits you, but it's something your customers need to have more than you do. Why is a strong brand so important, you ask? Here are a few reasons:

• Branding turns a huge amount of information into an easy-to-remember mark or memo of sorts.
• If you were to be asked how many messages or ads you saw in just one day, it'd likely be a high number. We as a people are inundated with ads, products, images, etc! Many times, we only remember logos or catchphrases of businesses that we recognize...thus helping us remember to shop there, etc. We remembered the mark, the colors, the look &/or the slogan that we in the advertising & marketing business call branding. ;)
• Branding narrows down the options for decisions.
• Let's say your washing machine goes out & now you need to shop for a new one. Your dryer is a Maytag, but you also like Whirlpool & GE brands. You've now narrowed down your many options to 3 brands...which makes shopping much less of a headache!
• Branding draws customers to your business through emotional connection.
• Without connecting to customers on a deeper level than "just a shopper," you can almost guarantee you won't have a new customer. Your brand is the emotional connector customers make with your business, product, & service. Without this connection, customers can easily be swayed into going to your competition who went the extra mile in being more personable with said customer.

As you can see, your customers need you to have a strong brand in order to help them not have to think too hard to recall your name. Today's consumers have tons of options that seem impossible to choose from, & they must remember your name, colors, & slogan when they are ready to make a purchase or when they need your products & services. We at The Mullikin Agency can help your business with branding itself so you stand out from all the rest of the competition. Let's sit down & go over what you have so far & how we can grow that so to grow your business beyond what you've imagined! :)

Planning for the Big Event!

Whether it’s a huge event or just a small get-together, events bring people together. Did you know you can promote your business before, during, & after the event?! You simply need to call the “event experts” at The Mullikin Agency to help you with ideas & the execution of everything you may need! Events offer a great way for you to have face-to-face interaction with clients &/or prospects! The Mullikin Agency is here to make your next event even more successful during every phase.

BEFORE the event

• Create banners, backdrops, signs, floor graphics, table cloths, videos & print materials to hand out at the event
• Social Media Marketing
• Send out a Press Release or an e-Blast inviting people to the event.
• Purchase Event-Specific promotional giveaway items like bags, pens, notepads, or any of the 900,000 additional items you can purchase from the Mullikin Agency to give out to those who attend

DURING the event

• Online Geo-Fencing advertising campaign to mobile users within a ½ mile of the event location to come to your booth for a special offer
• Use Social Media Marketing to remind people to come to the event the day of
• Give out promotional items
• Use all signage, banners & displays to draw attention to your business or organizationTake photos to post on social media, your website, for e-Blast(s), etc.

AFTER the event

• Follow up with Social Media posts
• Add photos of the event to your Website
• Target those who attended by sending out thank-you cards, Promotional Items or brochures, e-Blasts, or an online targeted digital advertising campaign

So, are you ready to make your next event one that is over-the-top & engages like none other throughout the WHOLE process? The Mullikin Agency is here to help you come up with a plan that is not only effective & affordable, but one that will bring you increased revenue!