10 Eye Opening Statistics about Promotional Products

Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. Whatever your marketing need, promotional products from the Mullikin Agency will get the job done!

Here are ten facts that prove promotional products work:

• 83% of consumers like receiving a promotional products with an advertising message.
• After receiving a promotional product, 85% of consumers do business with the advertiser.
• More than half (58%) of consumers keep a promotional product from one year to more than four years.
• 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
• Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
• Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
• 90% of people report currently owning or possessing a promotional product received in the last 24 months.
• 53% of consumers use a promotional product at lease once a week or more.
• 8 in 10 consumers own between one and 10 promotional items.
• Nearly 6 in 10 consumers have received promotional items from a business establishment or at tradeshows, conferences or conventions.

  *Source: PPAI (Promotional Products Association International)

Call the Mullikin Advertising Agency Today at 479.750.0871
or visit our website to browse over 750,000 options! 
http://mullikinad.espwebsite.com

Online Video Statistics

One minute of video is worth 1.8 Million Words!

When you look at it that way, online video marketing is a very practical use for your marketing time and energy. With over 30 years of creating a variety of award winning videos, the Mullikin Agency can help create the perfect video for you.

Take a look at these statistics:

• 100 Million internet users watch online video each day.
• 90% of online shoppers said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 60% took action after viewing the ad:
• 37% visited the company website represented in the video ad.
• 26% looked for more information about the subject of the video
• 12% purchased the specific product featured in the ad

Videos increase people’s understanding of your product or service by 74%. 33% of all online activity is spent watching video. 50% of users watch business related videos on YouTube once a week. Click-through rates increase 2-3 Times when marketers include a video in an email. 80% of your online visitors will watch a video, while Only 20% will actually read content in its entirety. Your website is 50 Times More Likely to appear on the first page of a search engine results page if it includes video. Including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.  

Now that you know the importance of video marketing, call me today to see how easy it can be to create a successful video for your business!

Call the Mullikin Advertising Agency Today at 479.750.0871

Video Production

Here's another recruitment video produced by the Mullikin Advertising Agency for The Eye Center in Fayetteville. Our client just loves it!

"The Mullikin Agency made the production of this video very easy! Now I am able to bring our clinic and community to life with the click of a button." 

Shaila James/Administrator, The Eye Center 

Find out how a recruitment video will help your business! We will produce videos for any of your company's needs.

– Recruitment
– Training
– Marketing
– Corporate
– Television Broadcast
– Event videos and more

Call me today. Video works well to tell and sell!

Call the Mullikin Advertising Agency Today at 479.750.0871  Written by Randy Mullikin Founder and President of The Mullikin Advertising Agency

Why Promotional Products in the Kitchen?

Your business should seriously consider putting your name and message on items people use at the home, especially those in the kitchen! Why? These statistics tell the story.

41% of all family cooking is done by men.

52% of adults spend 3 hours in their kitchen daily.

53% of grocery dollars are spent by Baby Boomers.

77% of Americans are making healthier food choices.

80% of households cook with fresh ingredients.

82% of homes use promotional products in their kitchen, like chip clips, potholders & jar grippers.

83% of households keep screwdrivers in a kitchen drawer.

87% of consumers make buying decisions at home.

90% of households make pizza & eat ice cream. They all need a pizza cutter or an ice cream scoop.

100% of the promotional products you buy from the Mullikin Agency will create premium exposure for your business!