tag:blogger.com,1999:blog-67212553208593096402024-03-21T06:18:33.672-07:00The Mullikin Advertising AgencyMullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-6721255320859309640.post-7213184366346160672020-12-21T13:53:00.001-08:002020-12-21T13:53:53.195-08:00What are Some Healthy Ways to Lose Weight?<p><a href="https://1.bp.blogspot.com/-kFtxptFoO4U/X-EQK8SwwvI/AAAAAAAAAwA/_8Q5G-ewdXIUjS4PzukYTEFUdnlIueVRQCLcBGAsYHQ/s2048/lose%2Bweight.jpg" style="clear: left; display: inline; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://1.bp.blogspot.com/-kFtxptFoO4U/X-EQK8SwwvI/AAAAAAAAAwA/_8Q5G-ewdXIUjS4PzukYTEFUdnlIueVRQCLcBGAsYHQ/w640-h640/lose%2Bweight.jpg" width="640" /></a><br /></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">I’ve lost my share of weight over the years so you would think I
would be an expert on it, but really I have gained most of it all back, many
times over…except for the times I made a lifestyle change and tried to stick to
the list below. Crash diets and health fads aren’t healthy ways to lose weight.
Instead, they have a yo-yo effect on your body that can cause it to drop weight
and then gain it back. The healthiest ways to lose weight include lifestyle changes
that are maintainable for the short and long-term. These include:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Cut Back on Carbs:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Don’t go crazy. Cutting back on carbs doesn’t mean you can never
have a slice of pizza again, but we often consume more carbs than necessary.
Your body quickly converts carbs to energy which means we feel hungry faster.
Instead of filling up on the bread basket, set a reasonable limit and find a
healthier alternative instead.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Lift Weights:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">It’s a simple fact—lean muscles burn more calories than fat
does. This is a tough one for me since I don’t really like to lift weights. It
hurts! But, incorporating a little weight training into your routine can make
your body a lean, mean, calorie burning machine. Don’t be intimidated by the
weights. You don’t need to be bench pressing 350lbs to see results. Even 2lb
weights, used consistently, can start to bring about change. Start there and
who knows, maybe one day we’ll see you on the bodybuilding circuit.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Eat Protein:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">The lean protein found in chicken breasts helps your body build
muscle, and muscle burns more calories than fat does. Not only that, but
protein helps you feel full longer and is more complex to digest, so your body
will use more energy turning it into usable fuel.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Sleep:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Not getting enough sleep can slow down the metabolic process,
which means your body is both converting food to energy and using that energy
at a slower rate. This can lead to increased fat storage. ON top of that, a
lack of sleep can cause poor judgements including overeating.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Drink Water:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">The body is over 60% water, so not only is this thirst quencher
essential for life, but it can be a secret weapon in weight loss too. Drinking
plenty of water helps keep your stomach full throughout the day, so you’re less
likely to feel hunger pains. And if your weak spot is soda or sugary drinks,
simply replacing those (or even some of those) with water or unsweet tea like
I’ve switched to over the years, can have big results.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Track Your Food Intake:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">We often make it to the end of the day and have no concept of
how many calories we’ve consumed. Keeping a food journal helps with weight
loss, especially in the early stages of the journey, because it creates an
awareness of how much you are consuming. It can also highlight simple areas
where you can cut calories. Maybe you don’t need the extra whipped cream on
your latté, or maybe you’re fine to stop at one cookie instead of three. That
is a tough one for me. Whatever the discoveries may be, tracking your food
intake can be very enlightening.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Reduce Sugar Intake:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Sugar is nothing but empty calories. That’s why you can polish
off a whole bag of cookies in one sitting and still be hungry for more. We
often over consume when it comes to sugar, but it’s not just the calories that
are a problem. Sugar causes inflammation and other issues that hinder weight
loss. Just as we mentioned with carbohydrates, you don’t have to go crazy with
this one. The key is to do something that is maintainable, like cutting out
sugary snacks five days a week.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Eat Fiber:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Fiber helps you feel full, and a full belly has less room for
excess calories. Like lean protein, fiber also takes longer to digest, which
makes your body use more energy and keeps you from eating as much.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 7.5pt; mso-outline-level: 3;"><span face=""Arial",sans-serif" style="color: #444444; font-size: 15.5pt; mso-fareast-font-family: "Times New Roman";">Limit Stress:<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 20.9pt; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: .25in; margin: 0.25in 0in;"><span face=""Arial",sans-serif" style="color: #807a76; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">A stressful situation can initially cause the body to release
hormones that decrease appetite. However, consistently being in a stressful
environment has the opposite effect—it actually increases your appetite. Ever
heard of stress eating? Yeah, it’s a real thing. Incorporating daily breathing,
time to relax, or other stress management techniques can help combat this and
keep your body more stable.<o:p></o:p></span></p>
<p class="MsoNormal">“There you have it. It is so much easier to say or put in
words, but much harder to do or put into action. I do wish you a very happy and
healthy year. Follow some of the things on this list and you will accomplish
just that,” says Randy Mullikin, President of The Mullikin Agency.</p>Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-89154458751409451132020-11-10T13:06:00.000-08:002020-11-10T13:06:02.913-08:00With This New Year Comes New Opportunities<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-fmwAQkXK_q4/X6r_ywZ4DuI/AAAAAAAAAvQ/jnsG2VFRqyU_ZQdQ9k4vpLU9deWpHYLmgCLcBGAsYHQ/s2048/reset.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://1.bp.blogspot.com/-fmwAQkXK_q4/X6r_ywZ4DuI/AAAAAAAAAvQ/jnsG2VFRqyU_ZQdQ9k4vpLU9deWpHYLmgCLcBGAsYHQ/w640-h640/reset.jpg" width="640" /></a></div><br /><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span><p></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;"><br /></span></p><p><span style="color: #757575; font-family: Georgia, serif; font-size: 13pt;">As we close out another year, many businesses are
already looking forward to the New Year and the new opportunities that go with
it—opportunities to reset, re-strategize, and pursue those goals that
many had to put on hold during 2020. The time is now to seize
those opportunities, and our team at the Mullikin Advertising Agency is
ready to help. We want to be your local expert marketing partner! </span></p><p class="MsoNormal"><span style="color: #757575; font-family: "Georgia",serif; font-size: 13.0pt; line-height: 115%;">
If you need help strengthening your online presence, we are here! If you
need help connecting with consumers and clients, we are here—and we have the
tools, products, strategies and experience to make it all happen.<br />
<br /><b>
“Even during this strange, unprecedented year, we have been able to help many
businesses adapt, pivot and achieve new revenue streams by reaching new
customers through increased digital advertising campaigns, from SEO, SEM and
website revamps to social media and online video campaigns. We can increase
exposure and help drive leads to our business. It’s time to reach out to
us today. We are here to help!”</b> says, Randy Mullikin/President/ The Mullikin
Agency <br style="mso-special-character: line-break;" />
<!--[endif]--></span><o:p></o:p></p>Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-13276972065621859132020-10-26T14:55:00.003-07:002020-10-26T14:55:53.304-07:008 Ways to (Really) Know Your Customers<p><b><span style="font-family: "Times New Roman",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://1.bp.blogspot.com/-H-z1xpfx82k/X5cjzxqYTMI/AAAAAAAAAvE/0-9P3Jb7RtoIcE5q5AyS0TiPYzSHeQN_wCLcBGAsYHQ/s2048/cutomer%2Bblog_Page_1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://1.bp.blogspot.com/-H-z1xpfx82k/X5cjzxqYTMI/AAAAAAAAAvE/0-9P3Jb7RtoIcE5q5AyS0TiPYzSHeQN_wCLcBGAsYHQ/w640-h640/cutomer%2Bblog_Page_1.jpg" width="640" /></a></b></div><b><br />Customer
engagement is very important for building brand loyalty and driving repeat
business. Businesses today must be trying to constantly improve customer
engagement.</b><span style="color: #2d2d2d; font-family: "Times New Roman", serif; font-size: 12pt;"> </span><p></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Engaging your
customers is an important part of running a successful business no matter the size.
Simply selling products or services is not enough today to attract and retain
loyal customers. If you want to really connect with your audience and build
lasting business relationships, you'll have to make an ongoing effort. Customer
engagement marketing is not a one-and-done, set- it-and-forget-it process, nor
is it a one-size-fits-all approach. To create your own customer engagement
strategy, you need to follow a few of these tips.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 26.25pt; mso-outline-level: 2;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><b>What is customer engagement?</b><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Customer engagement
involves improving the customer experience through positive customer
interactions. This can be achieved through various communication channels, from
social media platforms to your company blog, and extends beyond simply
attracting consumers to your brand. The idea is to maintain and continue to
strengthen an on-going relationship with your customers.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your products and
services can’t be the only value you offer your customers. While they might be
the driving factor, especially in the beginning, you should ensure you're
creating quality content your customers can access for free – and only from
your business. This will improve customer satisfaction and loyalty.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><i><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Key takeaway: </span></i></b><b><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Customer engagement is about more than just
driving a sale. To keep customers engaged, you need to offer support and
meaningful communication.</span></b><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 26.25pt; mso-outline-level: 2;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><b>Benefits of building a customer engagement
strategy<o:p></o:p></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Customer engagement can
improve the customer experience by creating a deeper, more personal
relationship with your brand. Customers need to feel appreciated and valued for
more than just the money they spend with you. Brands who are dedicated to their
customers' needs will be rewarded with engaged and loyal customers.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-size: 13.5pt;"><span style="font-family: times;"><b>1. Maintain the customer lifecycle.<o:p></o:p></b></span></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A customer lifecycle
is the length and nature of a customer's relationship with a particular brand
or company. For marketers, the goal should be to make the customer's lifecycle
as long and prosperous as possible. You must not only acquire customers, you
must retain their interest in the brand and extending the relationship beyond a
single purchase.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-size: 13.5pt;"><b><span style="font-family: times;">2. Look past the purchases.<o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">While purchase history
is the most likely insight beyond basic demographic data to influence
campaigns, it doesn't go far enough. It's also important to consider your
customers' communication preference, household composition and other metrics.
These often-overlooked pieces of information will yield results, both because
they're inherently valuable and because your competitors aren't likely to
consider the information.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-size: 13.5pt;"><span style="font-family: times;"><b>3. Think like a big business.<o:p></o:p></b></span></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Small businesses
should think like large businesses and then act using the tools available to
them. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Small and medium
businesses actually have an advantage when acting on insights and reacting to
market trends. For large businesses, it's often a challenge to present data and
propose ideas in a way that resonates with senior leaders. Similarly,
institutional habits can be difficult to overcome for businesses that have been
established for some time. Entrepreneurs don't face that challenge. Take
advantage of your flexibility, and experiment intelligently to find out what really
matters to your customers.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-size: 13.5pt;"><b><span style="font-family: times;">4. See what's right in front of you.<o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">While it's important
to pay attention to data, don't ignore information that's right under your
nose. With Facebook and Google analytics and other free tools available,
there's no reason to overlook information about how consumers interact with
your brand. When searching for more insights, it never hurts to ask customers.
Most will give you valuable information if you just ask. Loyalty programs,
social media interaction and surveys can be great ways to obtain the insights
you need.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-size: 13.5pt;"><span style="font-family: times;"><b>5. Challenge assumptions.<o:p></o:p></b></span></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This is as much a
business philosophy as a marketing tactic. Don't assume that methods and
practices that have worked well for the past year will work in the future.
Consistently reframe your existing message, services and products in front of
new audiences using different media from time to time. Sometimes, changing
things up, really works well.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";"><b>6. Build a brand voice.<o:p></o:p></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your brand's voice is
essentially your business's personality. You'll want to maintain it in every
post you share, blog you write and interaction you have.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";"><b>7. Connect with consumers on social media.<o:p></o:p></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Social media networks
such as Instagram and Facebook are must-have customer engagement platforms for
businesses. Using social media will help you both attract new customers and
reach repeat customers, especially on their mobile devices.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; mso-outline-level: 3;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";"><b>8. Invest in content marketing.<o:p></o:p></b></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Content marketing can be
on your website, blog posts, videos, social media posts, e-mails, etc. Your
content should be valuable to your target customers and include information
they can't get from anyone else. In other words, you'll want to cater your
content to your audience's needs while injecting your brand voice into it.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you're going to
choose one form of content marketing to pursue, our President Randy Mullikin
recommends video.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">"Written content
is useful, but today, videos are outperforming written content. Video continues
to be one of the most frequently used content marketing strategies each year. Because
the human brain processes visuals 60,000 times faster than text, it is far
simpler for people to remember visual information than the same information in
written form. That is why marketing videos are so important for increasing
traffic to your website. We even use video FAQ’s on our website
www.mullikinad.com."<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><i><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Key takeaway: </span></i></b><b><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">These 8 tips can help you create customer
engagement strategies that not only strengthen brand loyalty but also drive
sales in an organic way that keeps customers coming back for more. For help in
implementing any of<span style="mso-spacerun: yes;"> </span>ideas for your
company, contact us today at The Mullikin Agency.</span></b><span style="color: #2d2d2d; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-79692670248139434972020-07-31T08:24:00.014-07:002020-09-28T15:23:51.607-07:00Fall 2020 Promotional Products<p class="MsoNormal" style="text-align: left;"></p><h1 style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-JryOpca8Uh4/XyQ3g1TjSBI/AAAAAAAAAuM/R1vk2liyS0UpaBtmmgfge71qKkUVsIdeQCLcBGAsYHQ/s2048/Fall%2Bpromos.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://1.bp.blogspot.com/-JryOpca8Uh4/XyQ3g1TjSBI/AAAAAAAAAuM/R1vk2liyS0UpaBtmmgfge71qKkUVsIdeQCLcBGAsYHQ/s640/Fall%2Bpromos.jpg" /></a></div></h1>
<p class="MsoNormal" style="font-family: "Segoe UI"; font-size: 16px; text-decoration-color: rgb(0, 0, 0); text-decoration-style: solid;"><span face=""Calibri","sans-serif"" style="color: #1f497d; font-size: 11pt;"><o:p xmlns:o="#unknown"></o:p></span></p><h3 style="background-color: rgba(0, 0, 0, 0); font-family: "Segoe UI"; font-size: 16px; font-style: normal; font-weight: 400; text-align: left; text-decoration: none solid rgb(0, 0, 0);"></h3><h3 style="text-align: left;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span face="Calibri, sans-serif" style="font-size: 11pt;">In these unprecedented times we all need to adapt and continue to proactively communicate with our clients. Here are 6 great idea generators for you to consider as we move into our new normal:</span></span></h3><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Virtual Events – Since we can’t do large events for the
foreseeable future, many companies are doing virtual events and fundraisers.
Why not let the Mullikin Agency run a merchandise fundraiser for you? We can
put your company or event name on shirts, hats, bags, mugs, etc and ship them
to your supporters! Or maybe you want to send a swag bag of goodies ahead of a
virtual event, like an orientation or new product launch?</span></li></ul><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Retail – Maybe you need counter guards or floor distancing
decals as your resume operations. We also have single use pens and hand
sanitizer with your logo! People are ready to get out of the house and starting
to venture out again, so be ready for them.</span></li></ul><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Corporate Offices – Some corporate offices are beginning to
return employees to work but new health measures are in place. We can help with
Custom face masks as well! Lots of styles to choose from depending on your
quantity and price point!</span></li></ul><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Signage – Yes we’re open, Welcome Back, Masks required,
Remember to social distance are all messages businesses want to convey. Let us
help your signage be seen and look professional.</span></li></ul><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Outdoors – As more people are sticking closer to home and
spending time outside, we can put your logo on coolers, blankets, even folding
chairs!</span></li></ul><ul style="text-align: left;"><li><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">End of Year Recognition – It has been such a challenging year
for so many so maybe you want to thank your customers and employees for
sticking with you and keeping business going! We have lots of low cost ways to
reward your staff and clients!</span></li></ul><h3 style="text-align: left;"><span face="Calibri, sans-serif" style="font-size: 11pt;">Contact the Mullikin Agency and let us help you put something together! In the meantime please stay safe out in the community!</span></h3>
<p class="MsoNormal"></p><p></p>
<p class="MsoNormal"></p><p class="MsoNormal" style="background-color: rgba(0, 0, 0, 0); font-family: "Segoe UI"; font-size: 16px; font-style: normal; font-weight: 400; text-decoration: none solid rgb(0, 0, 0);"></p><p></p><p></p>Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-87964911729398337342020-07-25T15:58:00.000-07:002020-07-31T08:25:05.749-07:00<h1 style="background: white; line-height: normal; margin-top: 15pt; text-align: left;"><span style="color: #212529; font-family: Helvetica, sans-serif;"><font size="6"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-KNJQR5MquU4/Xxy43jNpXHI/AAAAAAAAAuA/-zcKlbjlKHoEHVHGhF3J8H3VSRBEzqqxgCLcBGAsYHQ/s2048/fortify%2Byour%2Bbusiness.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="625" src="https://1.bp.blogspot.com/-KNJQR5MquU4/Xxy43jNpXHI/AAAAAAAAAuA/-zcKlbjlKHoEHVHGhF3J8H3VSRBEzqqxgCLcBGAsYHQ/w625-h625/fortify%2Byour%2Bbusiness.jpg" width="625" /></a></div>One Way to Fortify Your
Business During Ongoing Uncertainty</font></span></h1>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
<hr align="left" noshade="" size="0" style="color: #212529;" width="100%" />
</span></div>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><a name="temp_section_"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">To say the last few months have been
challenging for businesses everywhere is an understatement. Whether reducing
hours of operation or shutting down temporarily, many businesses are taking a
huge financial hit these days. Many wonder what the future holds as the
pandemic continues to be a threat.<br />
<br />
<i>Will I be able to keep my doors open? How do I pay my bills? How do I make
sure I’m keeping up with all the new government regulations so I don’t get
penalized? How am I going to pay my employees? </i><br />
<br />
Though the future is still uncertain, there are is at least one thing businesses
can do right now to minimize the financial toll COVID-19 has put on their
bottom line.<o:p></o:p></span></a></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="mso-bookmark: temp_section_;"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"></p><h1 style="text-align: left;"><span style="mso-bookmark: temp_section_;"><span style="font-family: "Helvetica",sans-serif; font-size: 22.0pt; mso-fareast-font-family: "Times New Roman";">Find New Ways to Add Value</span></span></h1><span style="mso-bookmark: temp_section_;"><span style="font-family: "Helvetica",sans-serif; font-size: 22.0pt; mso-fareast-font-family: "Times New Roman";">
<br />
</span></span><span style="mso-bookmark: temp_section_;"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“This
is the year to add <u>value instead of volume</u>,” says Randy Mullikin,
President of The Mullikin Advertising Agency. Although keeping the status quo
is nearly impossible for many businesses right now, there are still <u>creative
ways to deliver value</u>. A problem--currently COVID-19--presents is an
opportunity to pivot and <u>come up with a new strategy.<br />
</u><br />
<br />
Businesses in all industries are struggling to stay relevant with their
customer base. It may be time to think outside the box and reposition your
message to tell a different story. Using educational content on social media
and posts or blogs on your website that builds trust and keeps customer
relationships going strong is an important key. Then, when your customers feel
safe and ready to buy, your businesses will be top-of-mind. <br />
<br />
<br />
Health clubs are offering fitness classes on Zoom, restaurants are offering
free delivery and curb-side services, an underwear company is making protective
face masks, liquor manufacturers are using their distilleries to create hand
sanitizer, major grocery chains are opening up their stores earlier to
accommodate high-risk shoppers, and there are many others. Maybe you could use
one of <span style="mso-spacerun: yes;"> </span>these examples to help deliver
ongoing value to your customers. <br />
<br />
<br />
To help in coming up with new ways to innovate, consider reaching out to local
business leaders and tapping into your network of <span style="mso-spacerun: yes;"> </span>businesses and even asking an advertising
agency like The Mullikin Agency for ideas makes sense right now. Connecting
with other business owners is a great way to share ideas. Try new processes;
try new things and think — out of necessity — very creatively about how to move
forward.<o:p></o:p></span></span><p></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="mso-bookmark: temp_section_;"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></span></p>
<span style="mso-bookmark: temp_section_;"></span>
<h1 style="line-height: normal; text-align: left;"><span style="font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Keep Fighting. Stay Strong.</span></h1>
<p class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Times are hard for businesses right
now, but luckily, there is help. The best thing you can do during this
challenging time is take advantage of all the resources offered to you that
include government assistance, connecting with other trusted business leaders,
and complying with all government regulations in order to keep your business and
community safe.<br />
<br />
If you need any additional support, please don’t hesitate to reach out to us,
we are here to help.</span><o:p></o:p></p><br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-78033907664996158622020-07-22T04:47:00.002-07:002020-07-23T06:10:34.500-07:00Search Engine Optimization with The Mullikin Agency<div style="direction: ltr; margin-bottom: 0pt; margin-left: 1.38in; margin-top: 0pt; text-indent: -0.38in; unicode-bidi: embed; word-break: normal;">
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-35zuip4dL4M/Xxb_QwIxGqI/AAAAAAAAAtw/1t44Hr_wkfQntxujVdP0ytQGNNErJUBBwCLcBGAsYHQ/s1600/SEO_Page_2.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-35zuip4dL4M/Xxb_QwIxGqI/AAAAAAAAAtw/1t44Hr_wkfQntxujVdP0ytQGNNErJUBBwCLcBGAsYHQ/s640/SEO_Page_2.jpg" width="640" /></span></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<br />
<h2>
<span style="font-size: x-large; font-weight: normal;">WHAT IS SEO?</span></h2>
<br />
<span style="font-size: large;"><span style="font-family: calibri; text-indent: -0.38in;">USING KEY TERMS (ALONG WITH MANY OTHER </span><span style="font-family: calibri; text-indent: -0.38in;">TECHNIQUES</span><span style="font-family: calibri; text-indent: -0.38in;">) SO THAT THEY RANK HIGH (PAGE 1) ORGANICALLY IN THE SEARCH RESULTS WHEN A USER IS LOOKING FOR A SERVICE OR PRODUCT.</span></span><br />
<span style="font-size: xx-small;"><span style="font-family: calibri; font-size: large; text-indent: -0.38in;"><br /></span></span>
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">WHAT DO WEBSITES DO? MORE THAN JUST USED FOR MARKETING.</span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">EDUCATE</span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">INFORM</span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">INSPIRE</span></span><br />
<span style="font-family: calibri; font-size: large; text-indent: -0.38in;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">WITHOUT SEO, USERS WON’T BE ABLE TO FIND YOUR SITE.</span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">IF USERS CAN’T FIND YOUR SITE….WHY EVEN HAVE ONE? IT JUST SITS AS A BOOKMARK.</span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">THE BETTER OPTIMIZED THE SITE, THE MORE TRAFFIC YOU GET, WHICH MEANS MORE QUALIFIED LEADS AND SALES.</span></span><br />
<span style="font-size: large;"><span style="font-family: calibri; text-indent: -0.38in;"><br /></span></span>
<h2 style="clear: both; font-weight: 400;">
<span style="font-size: x-large;">THE IMPORTANCE OF SEO: 2020 LOCAL STATS</span></h2>
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">72%
OF ONLINE MARKETERS SAY CONTENT MARKETING IS THE MOST EFFECTIVE SEO TACTIC</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">81%
OF PEOPLE DO ONLINE RESEARCH BEFORE A PURCHASE</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">75%
OF PEOPLE NEVER SCROLL PAST FIRST PAGE OF SEARCH ENGINES</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">#1 ORGANIC RESULT HAS JUST OVER 31% CTR</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">CTR=NUMBER OF CLICKS A SEARCH RESULT RECEIVES, DIVIDED BY THE NUMBER OF
TIMES IT’S VIEWED ON THE SERP (SEARCH ENGINE RESULTS PAGE) ALSO KNOWN AS
IMPRESSIONS</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">TOP THREE AVERAGE 75% CTR</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">TOP FIVE RANKINGS AVERAGE OVER 36% OF TRAFFIC….</span><span style="font-family: calibri;"> POSITION FIVE SITTING AT ABOUT 10%</span></span><br />
<span style="font-size: large;"><span style="text-indent: -0.31in;"><span style="font-family: arial; mso-special-format: bullet;">•</span></span><span style="font-family: calibri; text-indent: -0.31in;">70-80%
OF USERS IGNORE PPC (PAY PER CLICK/GOOGLE ADWORDS)</span><span style="font-family: calibri;"><br /></span><span style="font-family: arial;">•</span><span style="font-family: calibri;">72%
OF CONSUMERS WHO DO A LOCAL SEARCH VISIT A STORE WITHIN FIVE MILES OF THEIR
CURRENT LOCATION</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">61%
OF MOBILE SEARCHERS WILL MOST LIKELY CONTACT A BUSINESS IF THEY HAVE A
MOBILE-FRIENDLY SITE</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">78% OF LOCATION BASED MOBILE SEARCHES RESULT IN</span><span style="font-family: calibri;"> OFFLINE PURCHASES</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">18% OF THOSE RESULT IN A SALE WITHIN A DAY</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">IF WEBSITE IS NOT MOBILE FRIENDLY….</span><span style="font-family: calibri; font-style: italic;">WHOOPS!</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">88%
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS </span><span style="font-family: calibri;">THEY DO PERSONAL RECOMMENDATIONS</span></span><div class="separator" style="clear: both; font-weight: 400;">
<span style="font-size: large;"><br /></span></div>
<h2 style="clear: both; font-weight: 400;">
<span style="font-size: x-large;">SEO SERVICES THAT WE OFFER</span></h2>
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Targets
20 keywords/phrases based on traffic</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Wordtrack</span><span style="font-family: calibri;">
Search Performed</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Monthly
Reports on current rankings by keywords</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Optimizing
HTML, CSS, and Java in site to be search-engine friendly</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Optimizing,
Cleaning, and/or Discarding Unnecessary Coding</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Manage
Indexing, Navigational Structure, and Spider-linking</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Develop
Offsite Links, User Friendly Navigation, Make Sure Site/Pages are being Indexed
by Search Engines</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Optimizing
all meta data</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Back-end
Optimization for Search Engines<br /> </span><span style="font-family: arial;">•</span><span style="font-family: calibri;">Analyzing
technical areas for improvement</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Updating
with Fresh Written Content</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Maximizing
good site density & link density</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Analyzing
content structure</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Directory
Registrations</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Online
Business Directories (</span><span style="font-family: calibri;">Localworks</span><span style="font-family: calibri;">,
Yahoo, </span><span style="font-family: calibri;">etc</span><span style="font-family: calibri;">)</span></span><br />
<span style="font-size: large;"><span style="font-family: arial;">•</span><span style="font-family: calibri;">Includes
Online Reputation Management (Review Platform)</span></span><br />
<span style="font-size: large;"><span style="text-indent: -0.38in;"><span style="font-family: arial; mso-special-format: bullet;">•</span></span><span style="font-family: calibri; text-indent: -0.38in;">Google
My Business Page, Set Up Review Platform w/ QR Code, Etc..</span><span style="font-family: calibri;"> </span><span style="font-family: arial; text-indent: -0.38in;"><br /></span></span><br />
<span style="font-size: large;"><span style="font-family: arial; text-indent: -0.38in;">•</span><span style="font-family: calibri; text-indent: -0.38in;">SEO IS A TYPE OF DIGITAL MARKETING (INBOUND MARKETING) WHERE WEBSITES
AND/OR WEB PAGES ARE OPTIMIZED </span></span><br />
<span style="font-size: large;"><span style="font-size: xx-small;"><span style="font-family: calibri; text-indent: -0.38in;"><br /></span></span>
<span style="font-size: xx-small;"><span style="font-family: calibri; text-indent: -0.38in;"></span></span></span><br />
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<h2>
<span style="font-size: large;">
Contact The Mullikin Agency about us creating and implementing a customized monthly SEO plan for your business!</span></h2>
</div>
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Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-64997915013632804302020-04-20T08:36:00.000-07:002020-04-20T08:36:04.416-07:004 Steps to Bring Your Business Online Now<br />
<div class="MsoNormal" style="line-height: 36.0pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 2; vertical-align: baseline;">
<a href="https://1.bp.blogspot.com/-kx-sBnQNJc0/Xp2_MwIiO4I/AAAAAAAAAsI/oYOLW260d48MBWSqWSaVVtljMFwZusQWQCLcBGAsYHQ/s1600/bring%2Byour%2Bbusiness%2Bonline.jpg" imageanchor="1" style="clear: left; display: inline !important; font-weight: bold; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-kx-sBnQNJc0/Xp2_MwIiO4I/AAAAAAAAAsI/oYOLW260d48MBWSqWSaVVtljMFwZusQWQCLcBGAsYHQ/s640/bring%2Byour%2Bbusiness%2Bonline.jpg" width="640" /></a></div>
<br />
<div class="MsoNormal" style="line-height: 19.5pt; margin-bottom: 7.5pt; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #404145; font-family: "Helvetica",sans-serif; font-size: 13.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">If you don’t have an on-line
presence or if you are starting a brand new business then now is the time. </span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">We're living in a unique day and age, one
where the future of businesses, especially brick and mortar businesses must be
online. </span></b><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 21.0pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 5; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">There are millions of service providers who offer their skills
locally worldwide, all of whom need to reinvent their business to the online
world. This is especially true for independent service providers who rely on
person-to-person connections. <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 21.0pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 5; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">If you are one of them—whether a fitness instructor, a
therapist, a teacher or any other type of independent service provider—then you
should consider this 4-step checklist The Mullikin Agency has developed. These
steps will help you develop ways to take your skills and share them with a new,
virtual audience:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f">
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</o:lock></v:path></v:stroke></v:shapetype><v:shape alt="fiverr / Online services / Step 1 / Image" id="Picture_x0020_1" o:spid="_x0000_i1029" style="height: 307.5pt; mso-wrap-style: square; visibility: visible; width: 416.4pt;" type="#_x0000_t75">
<v:imagedata o:title=" Image" src="file:///C:/Users/kimbe/AppData/Local/Temp/msohtmlclip1/01/clip_image001.jpg">
</v:imagedata></v:shape></span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Create Your Brand Identity</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You’ve already worked hard on
creating an offline service, and possibly have repeat clientele, but moving
from offline to online will require building a global brand and then getting
that brand known and recognized. This is a must for all new businesses as well.
<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Start by developing a <u>brand
strategy</u>, and then decide on a <u>perfect logo</u> for your brand, and
follow up with a cohesive and consistent message, look and feel. Once
you’ve created a recognizable brand, be sure that it stays consistent
throughout all your different marketing assets.<o:p></o:p></span></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><v:shape alt="fiverr / Online services LP / Step 2 / Image" id="Picture_x0020_2" o:spid="_x0000_i1028" style="height: 224.7pt; mso-wrap-style: square; visibility: visible; width: 285.3pt;" type="#_x0000_t75">
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</v:imagedata></v:shape></span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Build Your Website</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The first decision you need to make
is whether you plan to create a site for the purpose of selling online
services, or, a simple site to showcase who you are, this decision will
determine what type of platform you use to build your site.<span style="mso-spacerun: yes;"> </span>There are plenty of platforms to choose from,
and The Mullikin Agency’s professionals can help you decide which solution is
right for you.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You might want to consider building <u>a
mobile app</u> in addition to your site, so that your audience can easily consume
your services across multiple platforms.<span style="mso-spacerun: yes;">
</span>In addition, you’ll<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">need tools that enable your
customers to book appointments make contact easily.</span></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b style="mso-bidi-font-weight: normal;"><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes; padding: 0in;"><v:shape id="Picture_x0020_3" o:spid="_x0000_i1027" style="height: 263.4pt; mso-wrap-style: square; visibility: visible; width: 356.4pt;" type="#_x0000_t75">
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</v:imagedata></v:shape></span></b><b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Create Great Website Content</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Once your website is up and running,
your next step is to create great <u>website content</u> that engages with your
audience and provides them with value.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your online business can't really
take off without engaging website content and powerful design. Both aspects
allow you to communicate your value proposition and when done successfully,
convert leads into sales.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Here are some examples of compelling
website content you will want to include:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-Email blasts and newsletters that
encourage customers to schedule a video appointment<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-Blog posts that provide daily tips
or at-home exercises<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-Social media posts or instructional
videos that offer inspiration and insight<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-An <u>FAQ page</u> that can help
customers with general questions about your independent services. Maybe even a <u>Video
FAQ</u> would work for you. Visit our site at </span><a href="http://www.mullikinad.com/"><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.Mullikinad.com</span></a><span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> for an example.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Our <u>professional copywriters</u>
can elevate your website content and a<i style="mso-bidi-font-style: normal;"> </i>talented
<u>graphic designer</u> can customize your web and mobile design. If you
have the right copy and design you'll be much more likely to see a spike in
your conversion rates.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Remember, good copywriting not only
communicates your product benefits, but it also has the ability to create a
strong emotional connection with your customers. It's this connection that sets
you apart from your competition<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><v:shape alt="fiverr / Online services LP / Step 3.5 / Image" id="Picture_x0020_4" o:spid="_x0000_i1026" style="height: 307.5pt; mso-wrap-style: square; visibility: visible; width: 416.4pt;" type="#_x0000_t75">
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</v:imagedata></v:shape></span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Don’t Forget About SEO</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Selecting the right keywords for
your website’s SEO can determine how it stands out in organic search results.
Your content must match the keywords you want to rank high for.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When you’re selling a service,
content is very important, and must include certain keywords that allow search
engines to categorize your business under specific search results. You really should
consider hiring a professional to create quality content. By doing so, you
bolster your SEO strategy, while also building your overall brand and
positioning yourself as a leader in your particular space.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">From engaging blog posts to landing
page copy and general copy attached to videos and images, you can use all of
these areas to improve your SEO rankings, which ultimately leads to more
customers. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><v:shape alt="fiverr / Online services LP / Step 4 / Image" id="Picture_x0020_5" o:spid="_x0000_i1025" style="height: 307.5pt; mso-wrap-style: square; visibility: visible; width: 416.4pt;" type="#_x0000_t75">
<v:imagedata o:title=" Image" src="file:///C:/Users/kimbe/AppData/Local/Temp/msohtmlclip1/01/clip_image005.jpg">
</v:imagedata></v:shape></span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Digitize and Advertise Your Service on-line</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We know you are used to offering
your service in person, one on one, but you must transition to driving people
to your website to buy your products and services. Hiring a professional
on-line advertising agency like The Mullikin Agency is the key to bringing new
business to you and your website.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Don’t forget to consider video conferencing.
Zoom is a great choice and one we use here at The Mullikin Agency.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Video is king when it comes to
marketing on-line so do all you can to repurpose existing videos <span style="mso-spacerun: yes;"> </span>or create new ones. We can help with that too!
We can help you write scripts, translate them to different languages, shoot,
edit and record audio using professional voice talent. Hiring a professional
like The Mullikin Agency will make your videos look their best! <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 23.4pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 4; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">Promote Your New Online Service</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Now that you’ve transitioned your
service to an online business, it’s time to make sure it gets the right amount
of promotion and attention.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you’ve put in the work to create
a unique, recognizable brand, and have invested in ensuring you have quality
content that your audience will enjoy, it’s time to expand your audience
outside of your existing network.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The Mullikin Agency can help you
build a long term marketing strategy. Our public relations department can help
you gain visibility in the media.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You’ll also need to make sure you
build up your social presence through social media marketing. Just remember
that you want all your content to be consistent. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Since content is such a big part of
building your brand, make sure you share it on social networks like YouTube.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span style="border: none windowtext 1.0pt; font-family: "Helvetica",sans-serif; font-size: 14.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">The Mullikin Agency has</span></b><b><span style="border: none windowtext 1.0pt; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;"> </span></b><b><span style="border: none windowtext 1.0pt; color: #222325; font-family: "Helvetica",sans-serif; font-size: 15.0pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; padding: 0in;">all the relevant services you need
in our one-stop-shop approach. We are here to help you make it happen!</span></b><b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
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<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com60tag:blogger.com,1999:blog-6721255320859309640.post-90564557099232398772020-04-14T07:26:00.000-07:002020-04-14T07:26:29.969-07:00 Providing Great Customer Service During Good and Bad Times<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-fJzAl0E1cJU/XpXE4b2BxsI/AAAAAAAAAr4/OqRIH5OxiGIa7Lu_CAUC7kc9D3-PNhDswCLcBGAsYHQ/s1600/customer%2Bservice.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-fJzAl0E1cJU/XpXE4b2BxsI/AAAAAAAAAr4/OqRIH5OxiGIa7Lu_CAUC7kc9D3-PNhDswCLcBGAsYHQ/s640/customer%2Bservice.jpg" width="640" /></a></div>
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<b><span style="color: #122241; font-family: "brown" , serif; font-size: 13.5pt;">From communicating openly to revising your marketing strategy,
there are many things you can do to keep providing great customer service in
times of crisis.</span></b><span style="color: black; font-family: "brown" , serif; font-size: 13.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Recently,
small businesses have been struggling with the effects of the COVID-19
pandemic. During these unprecedented days, it’s important to be transparent and
proactively communicate with your customers. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Have a plan and stay calm<o:p></o:p></span></b></div>
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<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Right
from the beginning, it’s essential to establish a plan and stay calm. When you
reach out to your customers, you want to sound confident and knowledgeable.
Your customers need to hear that you have a handle on the situation and that
your business is available to help them.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Avoid
making hasty, impulsive decisions during this time. Make sure you consider all
your options and be open to changing the plan as the situation evolves. You
don’t want to lock yourself into a stance that later becomes irrelevant.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Be proactive about
communicating with customers<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">When
there’s a change in business as usual, your customers need to hear from you. So
you should reach out to them as soon as possible and have a plan for following
up.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">When
you contact your customers, look for ways to be empathetic and acknowledge how
the situation is impacting them and their families. But make sure the
information you’re communicating is accurate and relevant.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Don’t
speculate about the facts and don’t set unrealistic expectations that your
business won’t be able to meet. This will only hurt your business’s credibility
in the long run.<o:p></o:p></span></div>
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<span style="color: #122241; font-family: "calluna" , serif; font-size: 19.5pt;">Your
current customers are your best bet for staying profitable in the months to
come.</span><span style="color: white; font-family: "brown" , serif; font-size: 16.5pt; letter-spacing: -0.1pt;">urces and information to help you s challenging time.
Read on for our complete coronavirus coverage.<o:p></o:p></span></div>
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<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Have a central point of
communication<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Don’t
make your customers search for the information they need. Have a central
reference point where they can find the answers they need. You can direct
customers to a public page on your website where they can find all the
information they need.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">On this
page, you can include the most current information you have about the
situation. You can also address some of the most commonly asked questions about
how your business is handling the situation.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">It’s
also a good idea to regularly share updates on any social media platforms where
your customers are active.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Revise your current
marketing strategy<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Your
business likely already had a marketing plan in place for the coming months.
But in the midst of a crisis, that plan is no longer relevant.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Review
all of your advertising, email marketing, social media posts, and any other
planned marketing efforts. If you don’t do this, you risk sharing something
that your customers might view as insensitive or inappropriate.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">For
instance, mass emailing your customers and encouraging them to try a new
product or feature may not be well-received by some customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Continue to focus on the
customers you already have<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">When
problems occur, many businesses shift their focus to how they’ll find new business.
And while new business is always helpful, don’t lose sight of the customers you
already have.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">Your
current customers are your best bet for staying profitable in the months to
come. Now is the time to focus on delivering excellent service and providing
for your existing customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="color: #122241; font-family: "brown" , serif; font-size: 18.0pt;">Share what your business
is doing to help<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 30.0pt;">
<span style="color: #122241; font-family: "calluna" , serif; font-size: 13.5pt;">During
stressful situations, your customers want to be inspired and feel like things
are improving. So share that your business cares about what’s going on, and
show your customers what you’re doing to help improve the situation.<o:p></o:p></span></div>
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<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com2tag:blogger.com,1999:blog-6721255320859309640.post-8176703053523199482020-04-14T07:16:00.000-07:002020-04-14T07:16:00.259-07:00Create And Grow Your Email List<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-k8LqdoNYvBg/XpXB_cImMOI/AAAAAAAAArs/NUqb_oBXVIYm8Yf6KsfHBy2DTtYK7r0ywCLcBGAsYHQ/s1600/email%2Blist.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1200" height="640" src="https://1.bp.blogspot.com/-k8LqdoNYvBg/XpXB_cImMOI/AAAAAAAAArs/NUqb_oBXVIYm8Yf6KsfHBy2DTtYK7r0ywCLcBGAsYHQ/s640/email%2Blist.jpg" width="640" /></a></div>
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<span style="font-family: "times new roman" , serif; font-size: 13.0pt;">There is some truth to the phrase
“The money’s in the list.” About three-fourths of business marketers believe
that email marketing offers a very good or excellent ROI (return on
investment). One study from </span><a href="https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461" target="_blank"><span style="color: #1dbf73; font-family: "times new roman" , serif; font-size: 13.0pt; text-decoration: none;">Emarketer.com measured<span style="mso-spacerun: yes;">
</span>ROI recently at 122% </span></a><span style="font-family: "times new roman" , serif; font-size: 13.0pt;">-
outpacing other advertising options such as social media, direct mail, and paid
search.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 13.0pt;">Setting up and implementing an
effective email marketing program can seem intimidating if you’ve never done it
before. To simplify things, keep in mind the general sequence of events:<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: "times new roman" , serif; font-size: 13.0pt;"> 1. Your brand offers something of value to prospects in
exchange for their personal information (name, email address);<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: "times new roman" , serif; font-size: 13.0pt;"> 2. The prospect signs up using a form on your website;<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: "times new roman" , serif; font-size: 13.0pt;"> 3. Your email list software confirms their opt-in, then sends
them a download link,<span style="mso-spacerun: yes;"> </span>coupon code, or
whatever valuable inducement you offered to them back in step 1;<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: "times new roman" , serif; font-size: 13.0pt;"> 4. You periodically send targeted email messages to segments of
your list (or your list as a whole) to connect with them and encourage them to
make a purchase (eventually).<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "times new roman" , serif; font-size: 13.0pt;">Communicating effectively in
marketing emails is a science and an art. Skilled professional copywriters at
The Mullikin Agency who specialize in email marketing know best practices for
email content. They know how much and where to personalize your messages and
what call to action to use.</span></div>
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<o:p></o:p></div>
<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com1tag:blogger.com,1999:blog-6721255320859309640.post-69888901090686781342020-04-13T14:57:00.000-07:002020-04-13T14:57:30.468-07:00Use content to promote and grow your business!<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-LwtHNEygl7I/XpTNe8lIanI/AAAAAAAAArU/ZUwf7IDHEDsInDzDDGZWEe6RXiEfotXfwCLcBGAsYHQ/s1600/content%2Bblog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-LwtHNEygl7I/XpTNe8lIanI/AAAAAAAAArU/ZUwf7IDHEDsInDzDDGZWEe6RXiEfotXfwCLcBGAsYHQ/s640/content%2Bblog.jpg" width="640" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;">Do you want more sales, new clients,
or a better return on your investment?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Most businesses do. Your brand’s
success is often tied to how persuasive your prospective clients and customers
find the copy on your website, blogs, e-mails and collateral materials.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Well written content that you publish
on your website and elsewhere is essential for your future business success.
Turning casual site visitors into interested leads, and interested leads into
paying customers, should be one of your goals.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">And as many well-known brands will
attest, valuable, authoritative content can be extremely effective. In fact,
B2B brands that blog multiple times each month on a consistent basis <u>enjoy
almost three times the traffic</u> of those that blog once a month or not at
all.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Persuasive content that your
prospects and customers find compelling and informative is both art and
science. It takes time, talent, and practice to develop world-class persuasive
copywriting skills.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">In fact, most small business owners
who focus on content as part of a strategic marketing plan find that they
simply don’t have the time to create enough interesting and relevant content
for their audiences. That’s where experienced professional content providers
can help you like The Mullikin Agency.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Let’s take a look at some of the
ways you can leverage the power of well-written content to improve your brand’s
bottom line.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif;"><span style="font-size: large;">
<!--[endif]--><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 22.5pt; mso-fareast-font-family: "Times New Roman";">STEP 1: Create A Business Tagline</span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="color: #1dbf73; font-family: "Times New Roman", serif; font-size: 13pt; text-decoration-line: none;"><a href="https://www.fiverr.com/gigs/tagline" target="_blank">A good tagline</a></span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"> may
not be the first thing you think of when you begin creating marketing materials
for your business, but it shouldn’t be an afterthought - or worse yet, ignored
altogether. The right tagline helps create an easy reminder for your
prospective clients or customers of your values, benefits, and experience.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;">A tagline is simply a catchphrase used to help sum up a brand’s mission or
values, as well as the products and services that you offer. The best taglines
are memorable, captivating, and powerfully associated with their respective
brands.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Your brand’s tagline should convey a
positive association and make your prospective customers want to do business
with you and your brand. Yet a good tagline moves well beyond sales talk to
“buy now.” The best taglines tell your users why they should buy your product
or services.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 16.5pt; mso-fareast-font-family: "Times New Roman";">Tips for Creating a Business Tagline:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Start
with your USP (Unique Sales Proposition) or more broadly your UAP (Unique
Advantage Point) - i.e. the thing that sets you apart from your competition.
What do you do better than everyone else, and how? Try to see if you can keep
it to around 12-15 words or so.</span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Clear
and memorable are always better than clever and funny. By all means, infuse
your tagline with your brand’s personality if you can, but don’t sacrifice
clarity and persuasion in the process.</span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 22.5pt; mso-fareast-font-family: "Times New Roman";">STEP 2: Create Valuable Content For Your
Readers</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">A consistent stream of reliable, authoritative and interesting content published on your blog or website can convince prospects that may be on the fence, to make a decision and put their trust in your company. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;">However, good content takes time to
research, write, format, and publish. You also have a business to run, of
course, so you can make one of two choices in regard to content creation,
writing the content yourself or you might want to consider outsourcing the
actual content writing to professionals like The Mullikin Agency.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">If you’d rather do the writing
yourself, you can save time and effort by outsourcing editing and proofreading
services of your draft content. Even tiny errors can ding your reputation. Writers
often become “word blind” to their own work, overlooking punctuation and
typographical errors. A separate edit by a fresh pair of eyes will help you
polish and perfect your content.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman", serif; font-size: 13pt;">Or, if you’d prefer, you can quickly
draft a one-page informative “creative brief,” explaining to a professional
copywriter or editor exactly what sort of content you’re looking for and
providing any style guidelines you’d like them to incorporate into your posts
and articles. You can then outsource the writing of the content itself to a
copywriter, who will use your brief to ensure the finished product meets your
needs and expectations.</span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; vertical-align: baseline;">
<b><span style="color: #222325; font-family: Helvetica, sans-serif;"><span style="font-size: large;">Insider Tips to Creating Valuable Content for
Your Readers<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Consider
each stage of your buyer’s journey when planning your content. You should aim
for a mix of content: informational content to introduce your brand to browsing
visitors, more in-depth content to persuade visitors that your brand is
trustworthy, and persuasive content to convince them to buy from you.</span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Be
as specific as possible in communicating. Describe your targeted audience for
the piece, where it will be published, what the goal of the piece is, and what
you want your readers to do after they read the article (i.e. the call to
action).</span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol;"><span style="font-size: 10pt;"> ·</span></span><span style="font-size: xx-small;"> </span><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Think
carefully about the length of your content. Some audiences prefer longer, more
detailed posts, while others want quicker “Bite-sized” content that they can
read and digest in a hurry. Above all, aim to make your audience happy.</span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 22.5pt; mso-fareast-font-family: "Times New Roman";">STEP 3: Write About Your Service Or Products</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 22.5pt; mso-fareast-font-family: "Times New Roman";"><br /></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">While blog posts and similar kinds
of content are usually aimed at educating the audience, other kinds of copy on
your website should be written specifically to market your services and products.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">The content on product pages, for
example, must be persuasive, compelling, and descriptive, showing the product
to its best advantage. That’s a completely different kind of writing than the
educational or “how-to” blog post.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Sales copy also tends to be more
static and longer-lived. Written descriptions and copy on product and service
pages don’t typically get changed or updated frequently, so it deserves its own
special focus. It’s generally more vivid, with a greater degree of descriptive
content, and relies more heavily on the second-person -- i.e. “you,” instead of
“we” or “they.”<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">For service providers, the
principles are the same, although the execution might vary a bit. You won’t always
have a physical product to describe, but you can still reach your prospective
client by selling a result or process to them in a similar way.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Think of how you can describe what
you do for your clients, not in terms of techniques or specific services, but
in terms of what you can accomplish for them. That usually boils down to one or
two benefits:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 11.25pt; mso-list: l3 level1 lfo3; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Helping them reach a deeply desired
goal<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 11.25pt; mso-list: l3 level1 lfo3; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Solving a problem or removing an
obstacle<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 11.25pt; mso-list: l3 level1 lfo3; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";">Saving them money, time, or both<o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; vertical-align: baseline;">
<b><span style="color: #222325; font-family: "Helvetica",sans-serif; font-size: 16.5pt; mso-fareast-font-family: "Times New Roman";">Insider Tips for Writing About Your Service<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l2 level1 lfo4; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Whether
you’re starting from scratch or revising <span style="mso-spacerun: yes;"> </span>or updating<span style="mso-spacerun: yes;">
</span>copy, it’s helpful to start with a list of each individual service or
product. You can then prioritize according to your specific revenue and sales
goals, and sort into logical groupings or categories.</span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; mso-list: l2 level1 lfo4; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"> ·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">Consider
the upsell. Whether you’re selling products or services, in many cases certain
purchases seem to logically flow into others. For example, a consumer who wants
to get fit might start out buying a book about running, but then decide to get some
new workout gear as well. Figure these pairings out so you can connect the
pages in some way on your website<span style="mso-spacerun: yes;"> </span>with
your written content. </span><span style="font-family: "Times New Roman",serif; font-size: 13.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FDFCFC; line-height: normal; margin: 11.25pt; vertical-align: baseline;">
<span style="color: black; font-family: "Times New Roman",serif; font-size: 13.0pt; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman";">These
strategies can help any business leverage the power of digital marketing to
meet their sales goals. Remember to infuse all your content with a consistent
“personality” reflecting your brand’s voice, values, and mission. Always look
to differentiate your business from the competition. Write for those who don’t
know you as well, not yourself!</span></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-60693774307654796002020-03-25T06:42:00.000-07:002020-03-30T13:00:11.239-07:00Rise Above The Rest<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-3vuxCMAT3fQ/XntftHeG0kI/AAAAAAAAArI/ayH7LTwmcVc2INxjvkMnDnxZTT9vOkYmQCLcBGAsYHQ/s1600/44735624_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1209" data-original-width="1600" height="482" src="https://1.bp.blogspot.com/-3vuxCMAT3fQ/XntftHeG0kI/AAAAAAAAArI/ayH7LTwmcVc2INxjvkMnDnxZTT9vOkYmQCLcBGAsYHQ/s640/44735624_m.jpg" width="640" /></a></div>
<h3 style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">How would you like to increase short and long
term sales and profits for your company during these difficult times!</span></h3>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 18.0pt; line-height: 106%;">“Stopping
advertising to save money is like stopping your watch to save time”<span style="mso-spacerun: yes;"> </span><br />
</span></i><i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 14.0pt; line-height: 106%;">-</span></i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 14.0pt; line-height: 106%;">Henry Ford<o:p></o:p></span></div>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: black; font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 106%;">In
a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies
covering 16 different SIC industries from 1980 through 1985. The results showed
that business-to-business firms that maintained or increased their advertising
expenditures during the 1981-1982 recessions averaged significantly higher
sales growth, both during the recession and for the following three years, than
those that eliminated or decreased advertising. By 1985, sales of companies
that were aggressive recession advertisers had risen 256% over those that
didn’t keep up their advertising.</span></div>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 20.0pt; line-height: 106%;">In good
times, people want to advertise; in bad times, they have to.” </span></i></div>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 14.0pt; line-height: 106%;">-</span></i><span style="color: #00b0f0; font-family: "helvetica neue" , serif; font-size: 14.0pt; line-height: 106%;">Bruce Barton, co-founder BDO Advertising Agency</span><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><i><span style="background-color: white; font-family: , serif; font-size: 10pt;">Materials compiled from a variety
of sources, including America Business Media, McGraw-Hill, Penton Research </span></i><o:p></o:p></b></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><i><span style="background-color: white; font-family: , serif; font-size: 10pt;"><br /></span></i></b></div>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
Now is not the time to cut back or eliminate your
advertising budget. Now is the time to double down, triple down and maybe even
quadruple down on your business. It comes down to Risk verses Reward. The
Mullikin Advertising Agency can help you drastically reduce the risk and make
sure your business is greatly rewarded with increased sales! <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div style="line-height: 106%; margin-bottom: 10.65pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-78899605347184089512020-03-24T08:07:00.001-07:002020-03-24T13:21:29.733-07:00Should you Hunker Down or Double-Down your Advertising During COVID-19? <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-qNy8idXE5Wg/XnogWgR0VhI/AAAAAAAAAqU/49hQdvYYRqQultdsoCG0APdsTfzwnKp4gCLcBGAsYHQ/s1600/51791400_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="986" data-original-width="1600" height="394" src="https://1.bp.blogspot.com/-qNy8idXE5Wg/XnogWgR0VhI/AAAAAAAAAqU/49hQdvYYRqQultdsoCG0APdsTfzwnKp4gCLcBGAsYHQ/s640/51791400_m.jpg" width="640" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 8.25pt; mso-outline-level: 1;">
<b><i><span style="color: black; font-family: "times new roman" , serif; font-size: 24.0pt;"><br /></span></i></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 8.25pt; mso-outline-level: 1;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 22.5pt; text-align: center;">
<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">
</span><br />
<hr align="center" size="1" width="100%" />
<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<b><span style="font-family: "times new roman" , serif; font-size: 18.0pt;">The Choices You Make Now Could Ignite Your Business or Weaken
it<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">There is no question we are facing unprecedented economic
times. COVID-19 has already caused a drastic decline in the US economy. <span style="mso-spacerun: yes;"> </span>But how you react right now and the choices
you make could make or break your company’s future. So, what’s it going to be?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">Are you thinking about cutting back your advertising budget?
You are ready to hunker down and ride this out? It’s an option, but
perhaps not the best option. Take a look at what one company did in one of the
WORST financial meltdowns in United States history: The Great Depression.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">The Great Depression was very difficult for most consumer
product companies, but Procter and Gamble came out of the entire meltdown a
whole lot stronger than it was in 1929. How did the soap giant beat the Great
Depression when grocery customers started cutting their orders? P&G
determined that even in a depression people still need soap, so why wouldn’t
they buy it from Procter and Gamble?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">Instead of cutting back their advertising efforts as many of
its competitors did, the company actively pursued new marketing opportunities,
which at the time included radio broadcasts. It was able to maintain and
increase sales while other companies folded. One of these campaigns involved
becoming the chief sponsor of daytime dramas (later called “soap operas”) aimed
at housewives, the company’s primary market. The Mullikin Agency saw the same
thing happen with several of our clients during the 2008 and 2009 recession. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<b><span style="font-family: "times new roman" , serif; font-size: 18.0pt;">Could your business do something similar today?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">Let’s look at a couple of ways to increase your marketing
efforts right now. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<b><span style="font-family: "times new roman" , serif; font-size: 18.0pt;">The Digital Market Just Got a Whole Lot Bigger<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">You say that’s not possible! There aren’t any more
people today than there was yesterday; how could it have possibly grown?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">It’s really pretty simple. With hundreds of thousands of
people furloughed from work or working remotely, and so many live entertainment
opportunities being shut down, the number of hours people spend online and on
their TV, phones, laptops and radio is already increasing. They can’t </span><a href="https://www.npr.org/2020/03/15/816245252/cdc-recommends-suspending-gatherings-of-50-or-more-people-for-the-next-8-weeks" target="_blank"><span style="color: black; font-family: "times new roman" , serif; font-size: 11.5pt; text-decoration: none;">go to restaurants or gather in large
groups</span></a><span style="color: black; font-family: "times new roman" , serif; font-size: 11.5pt;">.</span><span style="font-family: "times new roman" , serif; font-size: 11.5pt;"> This is likely to skyrocket in the coming weeks. If you
want eyeballs, digital is one place to consider being right now. People are
stuck at home and you can reach them better than you ever could.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<b><span style="font-family: "times new roman" , serif; font-size: 18.0pt;">Less Competition = Lower Marketing Costs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">While many of your competitors may stop marketing out of
fear and uncertainty, this could be a great time to get ,more traffic and make
more sales while others are pausing and stopping their advertising campaigns.
It’s simple economics. The law of supply and demand says: when demand drops,
and supply stays the same prices will naturally fall. For online
advertising, this means a lower cost per click, and lower CPM (cost per 1000
advertising impressions). Your brand exposure will be less expensive
during this time.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">This may even be a great opportunity to leapfrog your
competitors. When else in the history of your business have your competitors
just stopped? SEM and Targeted Digital Display ad campaigns along with Facebook
Lead Generation campaigns will likely leave your competitors in the dust.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<b><span style="font-family: "times new roman" , serif; font-size: 18.0pt;">Your Brand Will Be Louder Than the Rest<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">You’ll stand out. With your competitors cutting back,
pausing, or stopping their campaigns, you will stand alone or at least you will
have an opportunity to <i>stand out</i>. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">Your message will be clearer without your competitors
present and you will have an opportunity, perhaps the only opportunity, to
address your customers and prospects without the noise of competing
messages. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;"><span style="mso-spacerun: yes;"> </span>Remember, Procter and
Gamble expanded their voice, while their competitors shrank, maybe you should
consider doing the same. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 15.0pt;">
<span style="font-family: "times new roman" , serif; font-size: 11.5pt;">The Mullikin Advertising Agency is open for business and can
help you navigate through these difficult times with a customized on-line
advertising approach that will bring you increased sales that could even help
you leapfrog your competition. We can also help you with other advertising
options as well.</span></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-58209497769390746282020-03-23T11:27:00.000-07:002020-03-24T13:21:03.449-07:00Let the Mullikin Agency light up your business!<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-9LG-ifUBy40/Xnj97C6ZiaI/AAAAAAAAAqI/q-Rai2m1y60rlrL3TAMzdeK0esOS5tCJgCEwYBhgL/s1600/light%2Bup%2Bblog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-9LG-ifUBy40/Xnj97C6ZiaI/AAAAAAAAAqI/q-Rai2m1y60rlrL3TAMzdeK0esOS5tCJgCEwYBhgL/s640/light%2Bup%2Bblog.jpg" width="640" /></a></div>
<h2>
If your business is just starting off or is well
established, a successful Digital Marketing strategy is essential for businesses
<span style="mso-spacerun: yes;"> </span>during these difficult days to grow
their brand, drive more leads and stand out from the competition. Get your
marketing channels lit up for success.</h2>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Here are some powerful ways to light up your online
marketing! <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Connect
with your audience on social media<o:p></o:p></span></b></div>
<div class="MsoNormal">
With people engaging with brands on social media, your
business needs to be where your customers spend their time. Target your
audience with engaging conversations and build a brand that goes viral.<o:p></o:p></div>
<div class="MsoNormal">
Use a local Advertising, Marketing and Public relations firm
like The Mullikin Agency who knows the market and understands Social Media, has
great ideas for creating visually impacting messages that help tell your story
to others. We can help you do all of the following:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Boost your
ranking with Search Engine Optimization (SEO)<o:p></o:p></span></b></div>
<div class="MsoNormal">
Google your business’s name – and see if your website is
ranked as one of the top 3 businesses in the search results. If it is, you’re
doing amazing. If not, you’re missing out on a lot of potential customers and
could use some help. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">To improve
your ranking on Google, follow these steps:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li>Perform an audit of your website to optimize it
for search engines.</li>
<li><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Create rich valuable content for your audience
to increase trust and credibility in your business.</li>
<li>Create quality references from sources such as
blogs and social media.</li>
</ul>
<!--[if !supportLists]--><o:p></o:p><br />
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<o:p></o:p></div>
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<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Drive more leads
with Search Engine Marketing (SEM)<o:p></o:p></span></b></div>
<div class="MsoNormal">
Generate more traffic to your website and increase your
visibility with digital ads tailored and directed to your audience. With SEM,
your business appears at the top of Google search results and is the first link
customers will click. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Email
Blasts and a strong list of e-mail addresses<o:p></o:p></span></b></div>
<div class="MsoNormal">
Make it easy for your audience to connect with your business
by building a strong, memorable and trustworthy brand. With consistent and
catchy brand colors, fonts and messaging you will make a big impact.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="mso-bidi-font-weight: normal;"><span style="line-height: 115%;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;"><b> </b></span><span style="font: 7pt "times new roman";"> </span></span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">1. Create a
brand<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle">
Build a cohesive brand with your company’s logo,
tagline and let it pop with color, typography, iconography, and more.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="line-height: 115%;"><span style="font-family: "times new roman"; font-stretch: normal; font-style: normal; font-variant: normal; line-height: normal;"><b> </b></span><span style="font: 7pt "Times New Roman";"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">2. Strike
First Impressions with customized business cards<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle">
Perfect your business and help promote with
well-designed business cards.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> 3. Support
your sales with professional material<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle">
Whether it’s distributed in large numbers
through direct mail or handed out one at a time by your sales team, brochures,
rack cards, flyers and other printed material are all ways to increase the
spread of your business’s word about different products and services and
attract to continually receive new business.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> 4. Help bring
your brands story to life with logo, animation and videos<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle">
In this new era it’s important for your business
to brand its story with a creative video or use of animation to delight your
audience and to always stay memorable. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> 5. Get viral
with social media designs<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle">
It is always important to increase your
presence on social media with unique images and videos so your audience can
relate and share your business with others.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> 6. Wow your
audience with web & Mobile Design<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpLast">
Promote your business and make sure your
brand is consistent across all platforms, whether it is web or mobile. Leuer your
customers’ attention to your website with bright and engaging content. From
blog posts and articles to infographics and videos, your websites content will reign
supreme.</div>
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</div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-81430548742202195422020-03-20T09:23:00.001-07:002020-03-24T13:35:32.384-07:00Advertise even during economic slowdowns<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-V4CXH04XLxk/XnputUxTECI/AAAAAAAAAq8/7P_NAKUI1cE3kJMrdoRItsC9ZG66phphQCLcBGAsYHQ/s1600/BLOG%2BHEADDER.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="640" src="https://1.bp.blogspot.com/-V4CXH04XLxk/XnputUxTECI/AAAAAAAAAq8/7P_NAKUI1cE3kJMrdoRItsC9ZG66phphQCLcBGAsYHQ/s640/BLOG%2BHEADDER.jpg" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: helvetica, sans-serif; font-size: 12pt;">For this economy to function, companies
must market and advertise even amid a global crisis. Take a quick look back at
the tragedy of September 2001 and how businesses reacted.</span></div>
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<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;">In the weeks after 9/11, the ad industry
responded with uplifting messages. The Ad Council released “I am an American,”
a TV spot showing the nation’s diversity. General Motors offered an uplifting
advertising campaign entitled: “Keep America Rolling,” combining a pro-America
pitch with zero percent financing.<o:p></o:p></span><br />
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;">Today we find individuals and businesses deeply
concerned and fearful. People seem to be apprehensive for their jobs, for their
lives and for the future.<o:p></o:p></span><br />
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;">It may seem like the easiest course of
action is to batten down the hatches and cut back just to survive, but that is
not what history teaches us. <o:p></o:p></span><br />
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;">The U.S. economy needs marketers and
marketing. Consumer spending <span style="mso-spacerun: yes;"> </span>accounted
for more than two-thirds of economic activity in 2019, so it’s no secret that marketing
helps drive commerce.<o:p></o:p></span><br />
<span style="color: black; font-family: "helvetica" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">I believe we will see businesses in the coming months that are
willing to take bold risks to keep this economy rolling.<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">Businesses must give consumers a reason to spend through special offers
and the promotion of their products and services even when we are going through
tough economic times.<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">During the Great Recession back in 2008, I wrote an “Opinion”
published in the Northwest Arkansas Business Journal in April of that year that
“during economic downturns, businesses must look for creative ways to be even
more visible than ever.”<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">What I said 11 years ago can still be true today, “To succeed
during difficult times, you will need to be tenacious and creative. Engage your
entire company or organization. Make a commitment to do what it takes to
succeed and take an aggressive approach to generate new business.”<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">In Ad Age’s first issue published post-9/11, they offered a similar
and hopeful view: “President Bush had it right when he urged that normal
national life must return promptly; that the nation has to get back to business
after last week's horrors.”<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">The economic life of this country is the foundation of our
well-being and cannot be put on hold for very long. Consumers, already anxious
about the economy, need to see that business is not retreating. Companies and employers
must sell products, and they need to market and advertise to make it happen. Advertising
messages and schedules must be planned and purchased, and businesses must look
to the future.<o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">After times of crisis throughout our history we have always pulled
ourselves up by our boot straps and took positive action. Even with these
unprecedented days of COVID-19, we must soon begin to reset and move forward
for the good of the entire nation. <o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">Someone once said, “In Good times, businesses want to advertise,
in bad times they have to.” <o:p></o:p></span></div>
<div style="margin-bottom: 26.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: "helvetica" , sans-serif;">Let it be so!</span></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-70011854524902448392020-03-05T09:24:00.000-08:002020-03-05T09:24:36.712-08:00How digital marketing is ever changing!<br />
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<a href="https://1.bp.blogspot.com/-HoOAjv1oVYA/XmEtyWU_EZI/AAAAAAAAApM/3pZet5ZTbcsQ81v_gT1tYdqdOd018K6jACLcBGAsYHQ/s1600/digital%2Bmarketing%2Bheader.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="600" data-original-width="1200" height="320" src="https://1.bp.blogspot.com/-HoOAjv1oVYA/XmEtyWU_EZI/AAAAAAAAApM/3pZet5ZTbcsQ81v_gT1tYdqdOd018K6jACLcBGAsYHQ/s640/digital%2Bmarketing%2Bheader.jpg" width="640" /></a></div>
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<b><span style="font-size: 16.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">How digital
marketing is ever changing!</span></b><br />
<span style="font-size: 12pt;">Digital marketing is always evolving, and this year is no
different. There are new technologies that are being planned to make the
internet more powerful and more engaging. From AI to 5g to emerging online marketing
strategies, here are a few new digital marketing changes for you to consider.</span><br />
<br />
<b><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">1. Google’s
BERT Update</span></b><br />
<span style="font-size: 12pt;">Google's algorithm update tells Advertising Agencies if
your website gets high or low ratings and is important for website owners and
managers to know. It can mean the difference between higher or lower search
rankings for your business.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">Google's
latest update is an innovative coding system called BERT, it stands for
bidirectional encoder representations from transformers. It is expected to
affect 10% of all websites.</span><br />
<br />
<br />
<b><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">2. Voice Will
Start To Dominate Search</span></b><br />
<span style="font-size: 12pt;">A survey showed that 58% of U.S consumers conduct
local business searches by using their voice control on their smartphones. Two
thirds of this group say they conduct at least one voice search to find a
business per week. The statistics are expected to climb in 2020 and beyond. Google
assistant and Apple Siri are the leading voice assistants; it’s a good idea to
make sure your business’ website works well with the searches as well with the other
top Voice Assistants:</span><br />
<br />
<b style="font-size: 12pt;">Google
Assistant 36%</b><br />
<b style="font-size: 12pt;">Apple Siri
36%</b><br />
<b style="font-size: 12pt;">Amazon
Alexa 25%</b><br />
<b style="font-size: 12pt;">Microsoft
Cortana 19%</b><br />
<b style="font-size: 12pt;">Other 1%</b><br />
<br />
<b><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">3. </span></b><b><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Live Videos
Help Drive Engagement</span></b><br />
<span style="font-size: 12pt;">Facebook, YouTube, Instagram, and
Snapchat are great for eye catching visual presentations; that is why live
videos are constantly increasing direction. The key to engage your
customers may just be videos. Video can be used for multiple purposes. You can initiate
the increase of engagement by repurposing the same video or using different
clips from the same video. Live videos help create shared experiences in
real-time, this is why they attract better engagement. Let us know if we can
help you create the perfect video.</span><br />
<span style="font-size: 12pt;"><br /></span></div>
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<b style="text-indent: -0.25in;"><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> 4. Educational
and Interactive Content</span></b><br />
<span style="font-size: 12pt; text-indent: -0.25in;">Bite-sized informative images
contain useful knowledge. The more educational and interactive the content is
the better. Keep your informative content to a one-sentence overview. Images
always work best when they are presented in a series and should always be
mobile-friendly. Smaller infographics will outperform the larger ones. Keep us in
mind for those needs as well.</span><br />
<br />
<b style="text-indent: -0.25in;"><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">5. Influencer Marketing</span></b><br />
<span style="font-size: 12pt; text-indent: -0.25in;">Influencers</span><span style="font-size: 12pt; text-indent: -0.25in;"> </span><span style="font-size: 12pt; text-indent: -0.25in;">reach has
declined lately due to the internet being flooded with over a million blogs. Social
media engagement has peaked because of the over-saturation. In 2020 there
will need to be changes made to achieve a </span><span style="font-size: 12pt; text-indent: -0.25in;"> </span><span style="font-size: 12pt; text-indent: -0.25in;">winning digital strategy.</span><br />
<br />
<span style="text-indent: -0.25in;"><span style="font-size: 14pt; font-weight: bold; line-height: 115%;">6. Omnichannel
Marketing</span></span><br />
<span style="font-size: 12pt; text-indent: -0.25in;">Omnichannel marketing is using multiple channels to sell your
products. Our clients have found success in using different marketing channels;
your website, email, and social media. It’s not considered omnichannel until
your business’ use all of these channels and merge it into a seamless
experience. Your messages must always be consistent on all of your marketing
channels.</span><br />
<br />
<b style="text-indent: -0.25in;"><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">7. Customization
Options</span></b><br />
<span style="font-size: 12pt; text-indent: -0.25in;">Please consider outsourcing your digital advertising and
communications to an expect like the Mullikin Advertising Agency that can help
you handle all the aspects needed for web development that contains specific
features for your business or industry. Template-driven websites don’t always
attract that many customers like sites with designs and in-depth content do.</span><br />
</div>
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<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-26222301854357025202019-10-28T09:57:00.000-07:002019-10-28T09:57:02.479-07:00The Benefits of Promotional Products<div class="p1">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-Q9bOjYGUpvU/XZY-MxW0PBI/AAAAAAAAAoE/L3zfgsbptWEBsMUcIgl_WUhYgs9K7zn5gCEwYBhgL/s1600/coverphoto.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="360" src="https://1.bp.blogspot.com/-Q9bOjYGUpvU/XZY-MxW0PBI/AAAAAAAAAoE/L3zfgsbptWEBsMUcIgl_WUhYgs9K7zn5gCEwYBhgL/s640/coverphoto.jpg" width="640" /></a></div>
<b><br /></b>
<b>Promotional Gifts to Keep Your Business Top of Mind After a Trade Show, Conference, or Meeting</b></div>
<div class="p2">
There's a familiar adage in the business world: Promotional products are the While that statement may be debatable, one thing is certain: American businesses believe in the power of promotional gifts.—so much so that they spend $20 billion annually on them.</div>
<div class="p2">
Businesses aren't just investing in hot air. One study examining the value of promotional products found that trade show participants who gave out promotional items had a 176 percent increase in traffic compared to those who didn't. Promotional products have many uses, but they're especially effective as a marketing tool at conferences, trade shows, and other gatherings. Here's how promotional gifts can help your company connect with potential customers and clients at these events, and stay top of mind after the event is over.</div>
<div class="p3">
<br /></div>
<div class="p1">
<b>The Benefits of Promotional Product Giveaways</b></div>
<div class="p4">
Handing out promotional products generates both short- and long-term marketing ROI. Among other benefits, giving away products bearing your company logo can:</div>
<span style="font-family: "arial"; font-size: 16px;"><b>Grow brand awareness</b></span><br />
One survey found that 66 percent of people who received promotional gifts within the past 12 months were able to recall the name of the company distributing the items. What's more, this memory is typically positive: In the same survey, more than half of promotional gift recipients said the gift made them look at the company more favorably. And because gifts are taken outside the walls of the trade show or event, they provide you additional advertising to non-attendees.<br />
<b><br /><span style="font-family: "arial"; font-size: 16px;">Increase conversions</span></b><br />
<span style="font-family: "arial"; font-size: 12px;">Nearly 80 percent of people who receive promotional products report a willingness to engage with that brand's products or services. Plus, when you include contact information on the gift, it makes it that much easier for new or returning customers to seek out your products or services.</span><br />
<span style="font-family: "arial";"><span style="font-size: 12px;"><br /></span></span><span style="font-family: "arial"; font-size: 16px;"><b>Keep your brand top of mind</b></span><br />
<span style="font-family: "arial"; font-size: 12px;">One study found promotional gifts that provide value to the recipients are kept for an average of one to three years. During that time, that person and their colleagues or family members will regularly engage with your company's branding, thereby keeping your company top of mind should they need your products or services.</span><br />
<b><span style="font-family: "arial";"><span style="font-size: 12px;"><br /></span></span><span style="font-family: "arial"; font-size: 16px;">Maximize ROI</span></b><br />
<span style="font-family: "arial"; font-size: 12px;">For the reasons listed above, promotional products promise a big marketing bang for relatively little buck. If you're hoping to expand your brand awareness but don't have the budget for print, radio, or television ads, promotional gifts offer a stellar alternative.</span><br />
<ul class="ul1"></ul>
<div class="p9">
<b><br /></b></div>
<div class="p1">
<b>How to Choose Appropriate Promotional Materials</b></div>
<div class="p4">
Promotional giveaways are not one-size-fits-all. Instead, different events call for different promotional materials. Before investing in materials for a given event, consider the following:</div>
<ul>
<li><span style="font-family: "arial"; font-size: 12px;">What is your marketing goal at this event? For example, you may hope to increase brand awareness, strengthen customer loyalty, attract new customers, or thank current customers, or accomplish something else entirely. The intended purpose of the promotional gifts should inform the type of gift.</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Does this product align with your overall branding efforts? If the product is completely unrelated to your industry or company, it's less likely people will associate the product with your brand. For example, an herb farm may consider handing out tea sachets imprinted with a logo, while a tech start-up may be better off giving away branded usb flash drives.</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Does this product provide its recipients with value that is relevant to their work or interests? Research suggests the primary reason people keep promotional gifts is because they are useful. If recipients won't derive value from your planned promotional product, consider other ideas. If you're not sure what types of products will prove valuable to your audience, spend some time researching your target demographic before investing in any promotional gifts.</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Does this product reflect a commitment to quality? While it can be tempting to cut corners by opting for cheaper products, materials that easily break or degrade reflect poorly on your company.</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Does your marketing budget allow for the cost of the materials, shipping, and storage?</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Do you have the ability to transport the products?</span></li>
<li><span style="font-family: "arial"; font-size: 12px;">Are these products easy to distribute at the event? For example, trade show visitors are on their feet all day, so it's important to hand out something that won't be a burden to carry around. Also consider how many items you hope to distribute and in what context: Will you hand out a gift to everyone who stops by your booth? Will you host a contest and reserve gifts for the winner(s)?</span></li>
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<b>Creative Promotional Gift Ideas</b></div>
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We're all familiar with the idea of using branded writing instruments, calendars, or magnets as promotional gifts. These are tried-and-true products that provide an inexpensive option for companies just starting to dip their toes into the waters of promotional products. But the world of promotional gifts is so much bigger. If you're looking to take your product game to the next level, consider these slightly more out-of-the-box ideas:</div>
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<span style="font-size: 16px;"><b>Totes and bags</b></span><br />
These are a great option because they provide value to virtually any demographic. Choose from a variety of totes, backpacks, messenger bags, and even coolers.<br />
<b><br /><span style="font-size: 16px;">Apparel</span></b><br />
Apparel items such as T-shirt or hats are great for spreading brand awareness because your company is advertised anywhere the person wears it.<br />
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<span style="font-size: 16px;"><b>Drinkware</b></span><br />
Because of the lasting value, water bottles and other drink ware are used longer than most other promotional gifts. This means they'll probably be seen by more people.<br />
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<span style="font-size: 16px;"><b>Flash drives</b></span><br />
These are one of the most popular give away products and for good reason: Virtually anyone who uses a computer can benefit from having an extra flash drive.<br />
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The options don't stop there. Depending on your industry and target demographic, you can choose from a wide range of gift options including key rings, lip balm, stress balls and industry-specific products such as dental or veterinary giveaways.<span class="Apple-converted-space"> </span></div>
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Adding promotional products to your suite of marketing materials at trade shows and other events is a simple and cost-effective way to attract and retain customers, and grow your brand awareness both at networking events and beyond.</div>
<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com6tag:blogger.com,1999:blog-6721255320859309640.post-27185713086547355072019-10-08T09:58:00.000-07:002019-10-08T09:58:36.082-07:00Get the Most out of your Next Networking Event or Trade Show<div class="separator" style="clear: both; text-align: center;">
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Trade shows and other networking events offer an exceptional opportunity to connect face to face with prospective customers, vendors, partners, and clients. But it's not enough to show up to an event, have some nice conversations, and call it a day. Instead, it's important to develop a networking strategy that helps keep your brand at the forefront of prospects' minds.<br />
One of the simplest and most effective ways to maximize your marketing impact is to distribute branded products before, during, and after the event. Here's how to utilize a variety of branded products to build connections that last well beyond the gathering.<br />
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<b>Reach out before the event</b><br />
Networking should start well before the event begins. Several weeks or months before you attend a trade show or other major event, consider sending out branded materials via direct mail. This allows you to advertise your presence and drum up excitement. (For example, you could talk about a demo, new product launch, product giveaway, contest, or other special promotion that will take place at the event.) For maximum reach, send the mailer to your company contact list as well as the list of show attendees. (You should be able to obtain this list from the event organizers.) Take advantage of professionals like the Mullikin Agency to ensure the direct mail campaign is on brand.<br />
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<b>Invest in quality business cards</b><br />
Even in this email-centric age, business cards are far from obsolete. In fact, they remain the primary networking material at trade shows and other events. Let a professional like The Mullikin Agency help you create a meaningful and effective business card layout and let them print them for you on just the right stock. It is critical to have a supply of high-quality business cards on hand so you can liberally distribute them to new contacts. Also make sure you're always armed with pens so you can take notes on the many business cards you're sure to receive.<br />
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<b>Develop attractive materials for the event</b><br />
If you attend a trade show or other networking event, it's critical to have high-quality marketing materials ready. These could range from brochures, rack cards and flyers to custom promotional products. The types of materials you select depend on several factors. To ensure branded materials are effective, consider the following questions:<br />
· What is your goal for these materials? Is the design in line with your goal?<br />
· Does the design of the materials align with your branding guidelines?<br />
· Does the product(s) provide value to its target audience?<br />
· Has your company already produced an informational product—e.g. white papers or books-that could be useful to the event's audience? If so, bring copies of these products as an additional way to connect with interested parties.<br />
· Is the item(s) made from high-quality materials that reflect your company's commitment to quality, or is it likely to end up in the trash?<br />
· Is the cost of the item(s) compatible with your marketing budget?<br />
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<b>Incorporate your sales pitch as much as possible</b><br />
It's not enough to shove branded products into the hands of people. To network effectively, the distribution of promotional products should be paired with messaging that presents your brand in its best light. To that end:<br />
· Make sure your sales representatives dress and conduct themselves in a way that is consistent with the image you want to present.<br />
· Train your sales team to engage in brief, friendly conversations as they distribute promotional products or business cards. Each member of your team should be equipped to deliver the company's elevator pitch. It's also important that they ask questions. You're more likely to make a positive connection by listening than by bombarding the other person with data they may not want or need.<br />
· Consider timing. Don't walk up to another vendor and attempt to network when their booth is jam-packed. You'll make a much better impression if you wait for a lull or schedule a meeting.<br />
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<b>Remember to follow-up</b><br />
If you play your (business) cards right, you'll leave a networking event with a stack of new contacts. Before those potential leads grow cold, follow up to cement your connections. Organize your new contacts and segment them based on whether they're lukewarm or hot prospects. Then, develop a strategy for reaching out to each group.<br />
Following up could take the form of a phone call, email, in-person appointment, or mailing. Mailings are particularly effective because they allow you to distribute physical branded products (e.g. a thank you letter, brochure, catalog, or swag) that helps keep your company top of mind. Regardless of how you choose to connect with your new prospects, follow up within two weeks (and ideally much sooner). Then stay in touch over the next few months via your newsletter, email-marketing list, or personal emails.<br />
Distributing high-quality branded products before, during, and after a networking event helps ensure you make a stellar first impression and favorably position your business in the minds of current and potential clients, customers, or partners.<br />
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<br />Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-20749910191994405942019-02-20T06:43:00.003-08:002019-02-20T11:01:38.814-08:00Search Engine Optimization<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-DNMW8q-9jhc/XG1nkHX-BhI/AAAAAAAAAk0/dpHRFnMKaHYuh8CIGDKrX0twLIcdpjaRgCLcBGAs/s1600/seo-strategies-agency.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="433" data-original-width="650" src="https://4.bp.blogspot.com/-DNMW8q-9jhc/XG1nkHX-BhI/AAAAAAAAAk0/dpHRFnMKaHYuh8CIGDKrX0twLIcdpjaRgCLcBGAs/s1600/seo-strategies-agency.jpg" /></a></div>
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Website SEO is a tricky business. There are over 200 factors in Google’s algorithm that determines the placement of your site in organic searches. Google is also very vague about what those factors are that effect the results. A lot of work goes into maintaining up-to-date SEO knowledge. Unless you know how to build a site and manage everything inside and outside the site, you are going to need help!<br />
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Just some important factors in developing a strategy include:<br />
<ul>
<li>Original Content</li>
<li>Keyword and Market Research</li>
<li>Keyword Placement</li>
<li>Internal and External Linking</li>
<li>Backlinks</li>
<li>Page Speed</li>
<li>Sitemaps</li>
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AND SO MANY MORE FACTORS!<br />
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Have you been reading some conflicting content about SEO? Don’t believe everything you read about SEO strategies, take the advice of the experts you have hired. Since Google releases hundreds of algorithm changes per year, there are many old factors still floating around out there that are now causing low rankings. Hiring a professional company for your website’s SEO can be crucial to your site’s performance because of this reason.<br />
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In today’s ever changing digital environment, we recommend a plan that includes an SEO campaign at least once a year. Waiting too long and doing nothing over an extended period of time will hurt your business. Consider the Mullikin Advertising Agency for your website search engine optimization strategy development or any other website services you may need.<br />
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Call the Mullikin Advertising Agency Today at 479.750.0871 or visit <a href="https://www.mullikinad.com/" target="_blank">our website</a> for more information on our services.</h3>
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Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com1tag:blogger.com,1999:blog-6721255320859309640.post-58189746829549787542018-09-17T07:27:00.000-07:002018-09-17T07:27:19.218-07:00Advertising mistakes businesses make<div class="separator" style="clear: both; text-align: center;">
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When it comes to advertising, many businesses make the same four mistakes. Small business owners are even more likely to make costly advertising mistakes than large corporations. Most small businesses don't have an advertising department with experts to help them navigate through the ins and outs of advertising. If you don’t have an advertising expert on staff, a small and local advertising agency may be for you.<br />
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The 4 most common advertising mistakes:</h3>
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1. NOT PLACING THE FOCUS WHERE IT NEEDS TO BE! </h4>
Your focus needs to be on your audience, their problems, and how you can help solve their problems. Ask yourself, if you were in their shoes, what would make you feel like you can’t do without your services.<br />
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2. HAVING A WEAK MESSAGE!</h4>
You need to know your audience and your objective. Make sure that you list your benefits along with your selling proposition. Don’t just let them know you offer a specific service. Tell them why you’re service is superior to the competition.<br />
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3. AVOIDING A CALL TO ACTION! </h4>
If you don't give your audience something to do, they will most likely do nothing. It is important to always know what your objective is before placing an advertising campaign. Letting them know to stop by the store, call your phone number or visit your website are the basic call to actions necessary. Which brings us to our next mistake…<br />
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4. NOT USING AN EFFECTIVE LANDING PAGE OR WEBSITE! </h4>
You can have a great looking ad and a wonderful product and get lots of click-thru's to your site. But if you do not give your potential customers what they want or need immediately, they will leave your site and move on to a competitor. This is called a “Bounce Rate”. A 100% bounce rate means they are visiting your home or landing page and leaving instead of interacting with your site. Make sure you have a great looking website that tells and sells. Give them a reason to interact while you are showing them exactly what they were looking for. You might even try placing different ads aimed at different pages on your website for different offers or services.<br />
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Hiring a professional can help you avoid all of these common mistakes, as well as many others. The Mullikin Agency is a great local expert to partner with to get the best results for your advertising dollars!<br />
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Call the Mullikin Advertising Agency Today at 479.750.0871</h3>
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<a href="http://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s1600/Randy-Mullikin-291x300.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s200/Randy-Mullikin-291x300.jpg" width="193" /></a></div>
<i><br /></i><i><br /></i><i><b>Randy Mullikin</b></i><br />
<i><span style="font-size: x-small;">Founder and President of</span></i><br />
<i><span style="font-size: x-small;">The Mullikin Advertising Agency</span></i></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-14053679764005038662018-09-05T11:43:00.000-07:002018-09-05T11:43:19.528-07:00Engaging the 5 Senses with AdvertisingThese days, all of us as consumers are over-saturated with advertisements. We as marketers only have a few seconds to grab the attention of our audience and entice them enough to stay interested.<br />
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Yet 83% of current advertising only appeals to our eyes.</h2>
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Typically, advertising messages are only engaging one or two of our senses which can keep us from standing out in the eyes of the consumer.<br />
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Promotional products are the <u>ONLY</u> form of advertising that can engage all five senses at once!</h3>
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Taste, sight, touch, smell, and sound can all be engaged using custom business branded products a consumer can physically grasp and use.<br />
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<i><b>Request a FREE quote for any of our 900,000 promotion item options!</b></i><br />
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Call the Mullikin Advertising Agency Today at 479.750.0871</h3>
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<a href="http://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s1600/Randy-Mullikin-291x300.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s200/Randy-Mullikin-291x300.jpg" width="193" /></a></div>
<i><br /></i><i><br /></i><i><b>Randy Mullikin</b></i><br />
<i><span style="font-size: x-small;">Founder and President of</span></i><br />
<i><span style="font-size: x-small;">The Mullikin Advertising Agency</span></i></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-34471105663313033522018-06-12T08:12:00.000-07:002018-06-12T08:12:16.059-07:00The Video Experts<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-JzJHg1u4eyM/WxlnGSqg4oI/AAAAAAAAAh4/DAcF0bscyW8zO-FiRIdk8N93oA8bGAlTwCLcBGAs/s1600/explainer-video-producer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="332" data-original-width="660" src="https://1.bp.blogspot.com/-JzJHg1u4eyM/WxlnGSqg4oI/AAAAAAAAAh4/DAcF0bscyW8zO-FiRIdk8N93oA8bGAlTwCLcBGAs/s1600/explainer-video-producer.jpg" /></a></div>
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Have you been thinking about making a video for your business but don't know where to start? You need someone that knows what steps to take and what options are available. Well, we are the video experts you have been looking for!<br />
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Elevate your business with fully customized video content!</span></h2>
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In today’s digital world, videos are a powerful tool for broadcasting your business message to your potential audience. Customized video content is one of the best ways to stand out from your competition and get your message across.<br />
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<span style="font-size: large;"><b>AN EXPLAINER VIDEO could be just what you need!</b></span></div>
Explain your services, products, or processes with creative content. We research your business, develop your message, and create custom videos that speak to your targeted audience.<br />
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<li>Persuades people to take action</li>
<li>It boosts conversions and sales</li>
<li>It provides great Return on Investment (ROI)</li>
<li>It builds trust by creating a bond with your clients and potential clients</li>
<li>Social Media Favors Videos Content 12x more than both text and images combined</li>
<li>Great for SEO and higher organic rankings on search engines</li>
<li>Significantly optimizes your website’s click-through rate (CTR)</li>
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<span style="color: #cc0000;">WHAT MAKES US STAND OUT?</span></h4>
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<li>Fully customized video tailored for your business</li>
<li>Simple 3-step process (Message, Storytelling, Production)</li>
<li>3 rounds of revisions</li>
<li>Fast turn-around, only 2-3 weeks!</li>
<li>Authentic, unique artwork & graphics</li>
<li>Dedicated project manager</li>
<li>Full ownership of finished product</li>
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100% Satisfaction Guarantee</div>
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<a href="https://www.mullikinad.com/video-and-tv-marketing" target="_blank"><span style="color: #cc0000;"><b>VIEW SAMPLES OF OUR WORK</b></span></a></div>
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Request a FREE quote!<br />
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Call the Mullikin Advertising Agency Today at 479.750.0871</h3>
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<a href="http://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s1600/Randy-Mullikin-291x300.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFY/PWV2njcMk3w/s200/Randy-Mullikin-291x300.jpg" width="193" /></a></div>
<i><br /></i><i><br /></i><i><b>Randy Mullikin</b></i><br />
<i><span style="font-size: x-small;">Founder and President of</span></i><br />
<i><span style="font-size: x-small;">The Mullikin Advertising Agency</span></i></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-15513345198216961942018-01-16T10:38:00.002-08:002018-01-16T10:38:23.633-08:00New Year Business Resolutions<div class="separator" style="clear: both; text-align: center;">
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With each new year we all look for ways to improve ourselves. Why not our business? Because of growing competition and the world constantly changing, we have to work harder and find new ways to improve our own businesses. Here are a few resolutions to help grow your business in the new year. If you don’t like the word resolutions, then substitute the word goals:</div>
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<br />Create a business plan</h3>
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Budget your finances for the entire year. Buying equipment and assets are unavoidable in running your business. Prioritize your needs first to take full advantage of your dollars. Be sure to give yourself an advertising budget. Once you know how much money you can spend you can create your marketing plan. Hiring a local advertising agency is key to getting the best return on investment.<span class="Apple-converted-space"> </span></div>
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<h3>
Meet with new prospects regularly</h3>
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You can’t grow your customer base without meeting new potential clients. This can feel very time consuming, but it is an important step to expanding or even staying afloat. Find a way to network and ask for leads and referrals on a weekly basis. Keeping up with your schedule and having a positive attitude will make this step pay off greatly.</div>
<h3>
<br />Rid your business of harmful clients</h3>
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If you’ve been in business for a while, you have had a client that has been a drain on your time and resources. Those customers are usually the same ones who pay late and expect extras or discounts to keep them happy. If you are not seeing any clear profit from a specific client and feel stressed every time they call, it is probably time to part ways.</div>
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<br /></div>
<h3>
Be willing to outsource</h3>
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The larger your business grows, the more help you will need. Focus on what you do best and trust others to be in charge of other tasks. If you can stay on top of what brings money in, you will have the budget to outsource those that can help support your business. Let an expert like the Mullikin Agency assist you with all your advertising, marketing, public relations and promotional items.</div>
<div class="p2">
<br /></div>
<h3>
Take care of yourself</h3>
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A business owner is faced with an overwhelming amount of duties. And saving time usually starts with cutting out exercise, family activities, consuming many fast food meals, and cutting your sleep short. These have a direct negative impact to your productivity and mental health.</div>
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A productive and positive 2018 is in your grasp! </div>
<h4>
Our owner, Randy Mullikin says, <i><b>“Hiring an advertising expert will not only save you time and money, it will improve your ROI.”</b></i> </h4>
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<br /></div>
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If you need any assistance with your advertising, marketing, public relations and/or promotional products, the Mullikin Agency is your full service advertising agency here to help!</div>
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<br /></div>
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<br /></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-38906415599909704482017-11-17T08:43:00.000-08:002017-11-17T08:43:36.479-08:00Are You Being Talked About?<!--[if gte mso 9]><xml>
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You already know that <span style="background-color: yellow;">The Mullikin Agency offers the most advanced, targeted and measureable display and video advertising online,</span> but what if we could be there for you during all your on-line moments? What if we could target your customers, potential customers and competitor’s behaviors, demographics and interests? We can!<br />
<br />
Your campaigns can be optimized programmatically and by a certified Digital Analyst every day to ensure the highest level of post-click engagement and maximum ROI using our Core Solutions.<br />
<u> </u><br />
<div style="text-align: center;">
<span style="color: #999999;"><b><u>OUR CORE SOLUTIONS:</u></b></span></div>
<h3>
<span style="color: #990000;">1. Digital Targeting</span></h3>
We can drive traffic to your website and business by reaching and influencing audiences based on their interests and browsing behavior. Digital Targeting is about reaching customers during the micro-moments that occur during the entire customer journey. <span style="background-color: yellow;">Consideration, Research, Purchase and Loyalty</span><br />
<span style="background-color: yellow;"><br /></span>
<br />
<h4>
How we will do it:</h4>
<b><u>INTEREST TARGETING</u></b><br />
Your ads will appear to those who have shown an interest or desire in your (or your competitors) product or service, based on their browsing history.<br />
<b><br /></b>
<b><u>CONTEXTUAL TARGETING</u></b><br />
Your ads will appear on sites that match your campaign’s target keywords and topics. Your message will reach customers who are actively researching your (and your competitor’s) product online.<br />
<br />
<b><u>LOOK-A-LIKE TARGETING</u></b><br />
A profile of your ‘best visitor’ is automatically created and updated daily. Your ad then serves to potential customers who match this profile. Even customers who have never been to your site before.<br />
<br />
<b><u>IN-MARKET TARGETING</u></b><br />
Your ads serve to people who are ready to purchase your (or your competitor’s) product within a couple of weeks. Visits to certain sites (i.e. recent visits to a lending website) suggest that a purchase decision is imminent.<br />
<br />
<b><u>RE-TARGETING MARKETING</u></b><br />
Your ads follow people online after they visit your website. Re-targeting occurs throughout the entire customer journey.<br />
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<b><u>FACEBOOK TARGETING</u></b><br />
<span style="background-color: yellow;">More than 1.4 billion use Facebook and more than 900 million visit every day. </span>When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more. With Facebook Ads, you can choose the type of people you want to reach and we deliver your ads to them. Your ads will be more relevant for the people who see them, and in return bring you results. Facebook advertising is great for giving directions to your store, downloading your app, viewing your videos, adding items to shopping carts and directing consumers to your website.<br />
<br />
<h3>
<span style="color: #990000;">2. Geo-Fencing</span></h3>
We can help you reach on the go consumers as they enter or leave your single or multi-location ‘geo-fence’.<br />
<br />
<h4>
How we will do it: </h4>
<ul>
<li>We will create a geo-fence around a physical address. Your message will be served to customers via mobile apps.</li>
<li>Our proprietary multi-layer geo-fencing program serves ads on both mobile apps and browsers for maximum reach. An ideal solution for small businesses to national chains interested in hyper-local marketing around their locations-or their competitors.</li>
</ul>
<h3>
<span style="color: #990000;"><br />3. IP Address Targeting</span></h3>
<span style="background-color: yellow;">We can rooftop target homes or businesses by converting a physical address to an IP address.</span><br />
<span style="background-color: yellow;"><br /></span>
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<h4>
How we will do it:</h4>
<ul>
<li> We will use your customer list or create a new custom list based on:</li>
</ul>
<span style="color: #999999;"> ➡</span> Home value, income<br />
<span style="color: #999999;"> </span><span style="color: #999999;">➡</span> Gender and age<br />
<span style="color: #999999;"> </span><span style="color: #999999;">➡</span> Special interests, etc.<br />
<ol>
</ol>
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<ul>
<li>Ads are served to all devices using the Wi-Fi device in that home or business.</li>
</ul>
<ul>
<li>Our IP converter outputs a file letting us know which physical addresses were successfully converted to IP addresses. So, at the end of a campaign, we can do a direct analysis of new sales resulting from customers who viewed your ads.</li>
</ul>
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<br />
<h3>
<span style="color: #990000;">4. Search Engine Marketing (SEM) or Paid per Click (PPC)</span></h3>
We use this form of marketing that offers advertisers a strong method of gathering qualified business leads. This form of marketing will reach users when they are searching for your product or service.<br />
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<h4>
How we do it:</h4>
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<ul>
<li>We will advertise within the sponsored listings of a search engine or a partner site.</li>
<li>We will use our existing relationship with Google, plus our relationships with committed Bing reps to make sure we are using the most up-to-date features the industry has to offer.</li>
<li>We will use professional SEM Analysts that use the latest technology and are Google Ad Words certified and Bing Ads accredited.</li>
<li>We will determine your goals and create a plan to accomplish them. Whether the goals are quality traffic, ROI conversion-based goals or other metrics, we will make sure that your specific goals are met.</li>
<li>We will use our proprietary insights reporting platform to provide detailed performance analytics on a real time basis for you.</li>
</ul>
<span style="color: #999999;"> ➡</span> Google certified agency-best practices<br />
<span style="color: #999999;"> ➡</span> Every ad has site link extensions and a call extension<br />
<span style="color: #999999;"> ➡</span> Call report is included with each campaign<br />
<ol>
</ol>
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Search Engines process over <span style="background-color: yellow;">175 billion searches every month</span>. Why not do what 85% of retail businesses are already doing and use the most effective customer acquisition tactic? Search Engine Marketing can help your business. Our company president Randy Mullikin says:<br />
<blockquote class="tr_bq">
<span style="background-color: yellow;">“For most of our clients, SEM campaigns generate the most immediate response as any of the on-line approaches.”</span></blockquote>
<h4 style="text-align: center;">
<br />So are you ready to be talked about?</h4>
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We can help your on-line advertising be the talk of the town! </div>
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The Mullikin Agency is here to help you stand out. </div>
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<a href="https://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFc/Tz4cMjOTWSEGZCRF_TKTZGahbNcTEQAKACPcBGAYYCw/s1600/Randy-Mullikin-291x300.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="291" height="200" src="https://3.bp.blogspot.com/-WbsWbFKMybM/VVOxM_ImCBI/AAAAAAAAAFc/Tz4cMjOTWSEGZCRF_TKTZGahbNcTEQAKACPcBGAYYCw/s200/Randy-Mullikin-291x300.jpg" width="194" /></a></div>
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<i>Call or e-mail Randy today and let’s get started. </i><br />
<h4>
<b>479-750-0871</b><b>Randy@MullikinAd.com</b></h4>
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Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-80550669342491017362017-08-24T12:30:00.000-07:002017-08-24T12:38:43.146-07:00What has your attention??<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
How many times have you been watching your favorite show on TV only to
come across a commercial that peaks your interest? You then decide to google
the product/service to find out more details. According to GfK Mentor Survey
2016 of persons 18 years of age & older, 62% of those new car prospects
said yes to having been motivated by an advertisement on television to go to
the Internet to find out more information. 66% of those planning to purchase a
home/condo said yes to this question, as well as 61% planning to remodel their
house & 58% that visited Urgent Care. It would seem you aren’t alone in
this!</div>
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Whether you realize it or not, that commercial led you further into the
Consumer Purchase Decision Funnel Process.</div>
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<b><span style="color: #990000;">Consumer
Purchase Decision Funnel Process</span><o:p></o:p></b></div>
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<a href="https://3.bp.blogspot.com/-g65wEWdwNg8/WZ8nxLL2mDI/AAAAAAAAAas/3ruF30zCa_c7vr1NJQE8bxjSHWwHN0qAACLcBGAs/s1600/Consumer%2BPurchase%2BDecision%2BProcess.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="676" data-original-width="1286" height="336" src="https://3.bp.blogspot.com/-g65wEWdwNg8/WZ8nxLL2mDI/AAAAAAAAAas/3ruF30zCa_c7vr1NJQE8bxjSHWwHN0qAACLcBGAs/s640/Consumer%2BPurchase%2BDecision%2BProcess.png" width="640" /></a></div>
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<b>Television</b> is the #1 influencer across all 5 steps of the consumer purchasing
decision process. It would be easy to say Social Media would beat television as
far as time spent, business details, etc since we are in the age of technology,
but as you can see in the graphs, television is #1 in Time Spent across all age
groups.<o:p></o:p></div>
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<b><span style="color: #990000;">Time
Spent on Ad Supported Platforms</span></b></div>
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<i><span style="font-size: x-small;">(GfK Mentor Survey 2016 M-S 6a-12m. Persons
18+)</span></i><b><o:p></o:p></b></div>
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<a href="https://3.bp.blogspot.com/-YVqvLnu4LpU/WZ8kAU4v5qI/AAAAAAAAAaY/XYdSEsh6UCchXYnV990zQ_Fk56gkPzM1wCEwYBhgL/s1600/Time%2BSpent.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="654" data-original-width="1600" height="260" src="https://3.bp.blogspot.com/-YVqvLnu4LpU/WZ8kAU4v5qI/AAAAAAAAAaY/XYdSEsh6UCchXYnV990zQ_Fk56gkPzM1wCEwYBhgL/s640/Time%2BSpent.png" width="640" /></a></div>
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<span style="color: #990000;"><o:p> </o:p><b style="text-align: center;">A
Week in the Life – US Population</b></span></div>
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<i><span style="font-size: x-small;">(Neilsen The Total Audience Report Q1 2017 - released
July ’17)</span></i><b><o:p></o:p></b></div>
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<a href="https://4.bp.blogspot.com/--mSX8TzjbNs/WZ8kAS-f7CI/AAAAAAAAAac/wX3j68FtTAktqM5Dy33x3ar8KLqJl4YzACEwYBhgL/s1600/Week%2Bin%2Bthe%2BLife.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="764" data-original-width="1600" height="304" src="https://4.bp.blogspot.com/--mSX8TzjbNs/WZ8kAS-f7CI/AAAAAAAAAac/wX3j68FtTAktqM5Dy33x3ar8KLqJl4YzACEwYBhgL/s640/Week%2Bin%2Bthe%2BLife.png" width="640" /></a></div>
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<o:p> </o:p>In light of these details, your business should be spending money where
consumers spend the most time & are the most influenced. Broadcast TV is
the most cost-efficient medium your business can buy. To put this into further
perspective, it takes:</div>
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<ul>
<li>36¢ to reach one person via Direct Mail</li>
<li>35¢ via Yellow
Pages</li>
<li>10¢ via Newspaper</li>
<li>7¢ via Cable</li>
<li>3¢ via Radio</li>
</ul>
With <b>Broadcast
TV</b>…it takes a whopping 1¢! Can you believe it?! <span style="font-family: "wingdings";">J</span>
In our local area (Ft Smith, Fayetteville, Springdale, Rogers areas), local TV
stations are preferred with 95 of top 100 shows from May ’17 Neilsen Book being
on broadcast. With the Consumer Purchasing Decision Funnel Process steps, here
is a picture of how each step is
influenced via different channels of media outlets…of course television being
#1. ;)<o:p></o:p><br />
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<b><span style="color: #990000;">What
Influences Consumers Most</span></b></div>
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<i><span style="font-size: x-small;">(GfK Purchase Funnel 2017 A18+)</span></i><b><o:p></o:p></b></div>
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Randy Mullikin, President of The Mullikin Agency, says, “Television is still
one of the most powerful advertising mediums because it is the perfect
combination of sight, sound, emotion, imagination and creativity. Whether it be
a :15, :30, or :60 second commercial, it impacts people like no other medium
can do.”</div>
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<b><span style="color: #990000;">The Mullikin Agency</span></b> offers nearly 25 years of experience as your
television/media ad placement experts. We can help you put a plan together that includes script writing, talent, & creating the perfect original sound track or jingle. We can produce a professional TV spot and negotiate the best price for your commercials on the right stations at the right times. We will save you time and money and generate new customers for your business. Contact us today to help your business in this powerful & results-driven avenue of advertising.<o:p></o:p></div>
Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com0tag:blogger.com,1999:blog-6721255320859309640.post-33702743429146434312017-07-31T14:52:00.000-07:002017-07-31T14:52:50.462-07:00Does your business need a Sales Boost?<div class="MsoNormal" style="text-align: left;">
If you’re breathing & reading this right now, then
you’re more than likely answering that question with, “Of course!” Your
next question is likely, “Then how do we do it?” It’s as simple as two
words…<b>a website!</b> Did you know that 46% of businesses do not have a website!
That’s almost half the businesses today! In the technological age we’re in,
having a website is a necessity.</div>
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More times than not, consumers will start their purchasing
process for a wanted item(s) via using a search engine like Google. As much as
52% of consumers will get product information directly from a company’s
website. How much of that business are you missing with not having a website
for them to find your business/products?</div>
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David Halpin, President of Halpin Digital, gives <b>four tips
for website design</b> & turning visitors into prospects. A couple of his tips
are:</div>
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<ul>
<li><b>Hire a Developer</b></li>
<ul>
<li>If you don’t know how to build a site or are
using a website builder to build the site yourself, chances are the site could
be not-so-great. Your website is the face of your business! Hire <span style="color: #990000;">the Mullikin
Agency</span> to give you a leg-up on your competition. We can bring creative ideas
& modern technology to the table so to create a top-notch website for your
business!</li>
</ul>
<li><b>Get Creative with SEO</b></li>
</ul>
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<a href="https://1.bp.blogspot.com/-uI4fSsmlqeI/WX-lGEsLY-I/AAAAAAAAAZs/1eOS7SJxArwEQxsDlqRhsYGws3IPfRl-QCLcBGAs/s1600/analytics-1757867_1280.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="930" data-original-width="1280" height="232" src="https://1.bp.blogspot.com/-uI4fSsmlqeI/WX-lGEsLY-I/AAAAAAAAAZs/1eOS7SJxArwEQxsDlqRhsYGws3IPfRl-QCLcBGAs/s320/analytics-1757867_1280.png" width="320" /></a></div>
<div style="text-align: left;">
<ul><ul>
<li>Consumers are more interested in local search
engine optimization (SEO) rather than those Google results that show “Ad” by
them. At <span style="color: #990000;">the Mullikin Agency</span>, we can work up a professional comparison so you
know where your competition stands as far as SEO.</li>
</ul>
</ul>
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Online presence can be a daunting task for some, but when
you partner with us at <span style="color: #990000;">the Mullikin Agency</span> that task scales back down to a size
you can handle. Our team of professionals is
here to help your business grow! Creating a website that is mobile-responsive,
modern, & creative is one area of our expertise! We look forward to working with you.<span style="color: #1f497d;"> </span>Once we create or re-design your website, promoting it would be the next step & we can also help you with that.</div>
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Mullikinhttp://www.blogger.com/profile/07513431687325492986noreply@blogger.com2