Search Engine Optimization with The Mullikin Agency

WHAT IS SEO?

USING KEY TERMS (ALONG WITH MANY OTHER TECHNIQUES) SO THAT THEY RANK HIGH (PAGE 1) ORGANICALLY IN THE SEARCH RESULTS WHEN A USER IS LOOKING FOR A SERVICE OR PRODUCT.

•WHAT DO WEBSITES DO? MORE THAN JUST USED FOR MARKETING.
•EDUCATE
•INFORM
•INSPIRE
•WITHOUT SEO, USERS WON’T BE ABLE TO FIND YOUR SITE.
•IF USERS CAN’T FIND YOUR SITE….WHY EVEN HAVE ONE? IT JUST SITS AS A BOOKMARK.
•THE BETTER OPTIMIZED THE SITE, THE MORE TRAFFIC YOU GET, WHICH MEANS MORE QUALIFIED LEADS AND SALES.

THE IMPORTANCE OF SEO: 2020 LOCAL STATS

•72% OF ONLINE MARKETERS SAY CONTENT MARKETING IS THE MOST EFFECTIVE SEO TACTIC
•81% OF PEOPLE DO ONLINE RESEARCH BEFORE A PURCHASE
•75% OF PEOPLE NEVER SCROLL PAST FIRST PAGE OF SEARCH ENGINES
•#1 ORGANIC RESULT HAS JUST OVER 31% CTR
•CTR=NUMBER OF CLICKS A SEARCH RESULT RECEIVES, DIVIDED BY THE NUMBER OF TIMES IT’S VIEWED ON THE SERP (SEARCH ENGINE RESULTS PAGE) ALSO KNOWN AS IMPRESSIONS
•TOP THREE AVERAGE 75% CTR
•TOP FIVE RANKINGS AVERAGE OVER 36% OF TRAFFIC….  POSITION FIVE SITTING AT ABOUT 10%
•70-80% OF USERS IGNORE PPC (PAY PER CLICK/GOOGLE ADWORDS)
•72% OF CONSUMERS WHO DO A LOCAL SEARCH VISIT A STORE WITHIN FIVE MILES OF THEIR CURRENT LOCATION
•61% OF MOBILE SEARCHERS WILL MOST LIKELY CONTACT A BUSINESS IF THEY HAVE A MOBILE-FRIENDLY SITE
•78% OF LOCATION BASED MOBILE SEARCHES RESULT IN OFFLINE PURCHASES
•18% OF THOSE RESULT IN A SALE WITHIN A DAY
•IF WEBSITE IS NOT MOBILE FRIENDLY….WHOOPS!
•88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS THEY DO PERSONAL RECOMMENDATIONS

SEO SERVICES THAT WE OFFER

•Targets 20 keywords/phrases based on traffic
•Wordtrack Search Performed
•Monthly Reports on current rankings by keywords
•Optimizing HTML, CSS, and Java in site to be search-engine friendly
•Optimizing, Cleaning, and/or Discarding Unnecessary Coding
•Manage Indexing, Navigational Structure, and Spider-linking
•Develop Offsite Links, User Friendly Navigation, Make Sure Site/Pages are being Indexed by Search Engines
•Optimizing all meta data
•Back-end Optimization for Search Engines
•Analyzing technical areas for improvement
•Updating with Fresh Written Content
•Maximizing good site density & link density
•Analyzing content structure
•Directory Registrations
•Online Business Directories (Localworks, Yahoo, etc)
•Includes Online Reputation Management (Review Platform)
•Google My Business Page, Set Up Review Platform w/ QR Code, Etc.. 

•SEO IS A TYPE OF DIGITAL MARKETING (INBOUND MARKETING) WHERE WEBSITES AND/OR WEB PAGES ARE OPTIMIZED 

Contact The Mullikin Agency about us creating and implementing a customized monthly SEO plan for your business!