One Way to Fortify Your Business During Ongoing Uncertainty

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To say the last few months have been challenging for businesses everywhere is an understatement. Whether reducing hours of operation or shutting down temporarily, many businesses are taking a huge financial hit these days. Many wonder what the future holds as the pandemic continues to be a threat.

Will I be able to keep my doors open? How do I pay my bills? How do I make sure I’m keeping up with all the new government regulations so I don’t get penalized? How am I going to pay my employees? 

Though the future is still uncertain, there are is at least one thing businesses can do right now to minimize the financial toll COVID-19 has put on their bottom line.

 

Find New Ways to Add Value

“This is the year to add value instead of volume,” says Randy Mullikin, President of The Mullikin Advertising Agency. Although keeping the status quo is nearly impossible for many businesses right now, there are still creative ways to deliver value. A problem--currently COVID-19--presents is an opportunity to pivot and come up with a new strategy.


Businesses in all industries are struggling to stay relevant with their customer base. It may be time to think outside the box and reposition your message to tell a different story. Using educational content on social media and posts or blogs on your website that builds trust and keeps customer relationships going strong is an important key. Then, when your customers feel safe and ready to buy, your businesses will be top-of-mind. 


Health clubs are offering fitness classes on Zoom, restaurants are offering free delivery and curb-side services, an underwear company is making protective face masks, liquor manufacturers are using their distilleries to create hand sanitizer, major grocery chains are opening up their stores earlier to accommodate high-risk shoppers, and there are many others. Maybe you could use one of  these examples to help deliver ongoing value to your customers. 


To help in coming up with new ways to innovate, consider reaching out to local business leaders and tapping into your network of  businesses and even asking an advertising agency like The Mullikin Agency for ideas makes sense right now. Connecting with other business owners is a great way to share ideas. Try new processes; try new things and think — out of necessity — very creatively about how to move forward.

 

Keep Fighting. Stay Strong.

Times are hard for businesses right now, but luckily, there is help. The best thing you can do during this challenging time is take advantage of all the resources offered to you that include government assistance, connecting with other trusted business leaders, and complying with all government regulations in order to keep your business and community safe.

If you need any additional support, please don’t hesitate to reach out to us, we are here to help.