Thursday, May 21, 2015

Your business in the digital world

Today's digital world has set new standards for businesses. Your online existence is the key to increased business. It is much more than just having a website and hoping people will find you. Having a strong online presence is a crucial component of your marketing strategy, no matter what size or industry you're in. And the importance will increase year after year.

• According to Google, 97% of consumers use the web to search for local businesses.

• In 2013, 70% of consumers preferred to do their retail shopping online.

• 89% of consumers use search engines to research a product, service or business before making a decision.

The digital presence of your business is made up of many different factors. Our agency offers complete digital solutions including:

Advanced Digital Advertising Solutions

This involves precision targeting of online display ads to your ideal customers using state-of-the-art technology and analytics.

With digital advertising, the user is quickly and smoothly transported to a site where they can make a purchase or enquiry. You can choose which demographics to target based on your clientele. Interactive video clips can also be used to grab the user’s attention. Another great benefit of digital advertising is if you have a limited budget, you can start small and test out the results before committing to a larger advertising spend.

Responsive Website Creation for desktop, tablet, and mobile

Includes creating or redesigning websites, copywriting, Photoshop to eCommerce solutions, site hosting & management, email hosting, domain name registration, online video, reporting dashboard, and analytics.

A responsive website means your site can be viewed on any mobile device without having to scroll back and forth or zoom in closely to view the content. The website nicely fits the screen size of any device that is viewing it. With Google's new algorithm launch in April, sites that are not responsive are penalized in the search results, and responsive sites are brought right to the top. With more and more people spending most of their time on their smart phones instead of desktops, it's very important to have a responsive-designed website for them to view.

Search Engine Optimization(SEO)

Keywords, code modification, content creation and optimization, site linking, directories, local maps.

The purpose of SEO is to be found in organic searches by people searching for your product or service. You need to be at the top of that list and catch their attention quickly before they move on to your competitor. 75% don't scroll beyond page 1. If you don't increase your rankings, you will lose out on a lot of business. There are many factors that play into your SEO aside from your website's content and meta descriptions. For instance, if you have a Google blog, and are on Google+, and found in the popular directories, your chances increase. The more presence you have online, and the more all those pages have in common, the more likely a search engine will see you as relevant.

Paid Search Advertising/Search Engine Marketing (SEM)

Keyword targeting and messaging, PPC (Pay Per Click), highly competitive bid system (varies by industry), site link & social extension, ad development, dashboard reporting, advanced boost.

An extra boost to optimization is search engine marketing! Sometimes there are too many competitors in your field and everyone can be optimized. That's where marketing comes in. Forcing your way to the top is sometimes the best solution.

Social Media/Reputation Management

Social content creation and monitoring for Facebook, Instagram, Twitter, Pinterest, YouTube and more.

Social media is a big part of your online existence. And can be easily damaging to your reputation. We all know word of mouth is an important form of advertising. Being aware and staying on top of what customers are saying about you can be very critical to your reputation. When you get a happy customer that is willing to express it, highlighting it and sharing with your other customers can turn a critic into a fan. A prompt response to a customer complaint can neutralize bad publicity and offer tips for improving customer service. Whenever your business is mentioned on the internet, you find out about it right away!

Get a complete analysis of your website’s performance, business listings, social media and search engine marketing efforts.

Our in-depth Online Presence Report will tell you where you need to focus and where you already have strengths online.

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin Founder and President of The Mullikin Advertising Agency

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