Rise Above The Rest

How would you like to increase short and long term sales and profits for your company during these difficult times!

“Stopping advertising to save money is like stopping your watch to save time”  
-Henry Ford

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recessions averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising.

In good times, people want to advertise; in bad times, they have to.”   

-Bruce Barton, co-founder BDO Advertising Agency

Materials compiled from a variety of sources, including America Business Media, McGraw-Hill, Penton Research

Now is not the time to cut back or eliminate your advertising budget. Now is the time to double down, triple down and maybe even quadruple down on your business. It comes down to Risk verses Reward. The Mullikin Advertising Agency can help you drastically reduce the risk and make sure your business is greatly rewarded with increased sales!