How digital
marketing is ever changing!
Digital marketing is always evolving, and this year is no different. There are new technologies that are being planned to make the internet more powerful and more engaging. From AI to 5g to emerging online marketing strategies, here are a few new digital marketing changes for you to consider.
1. Google’s BERT Update
Google's algorithm update tells Advertising Agencies if your website gets high or low ratings and is important for website owners and managers to know. It can mean the difference between higher or lower search rankings for your business. Google's latest update is an innovative coding system called BERT, it stands for bidirectional encoder representations from transformers. It is expected to affect 10% of all websites.
2. Voice Will Start To Dominate Search
A survey showed that 58% of U.S consumers conduct local business searches by using their voice control on their smartphones. Two thirds of this group say they conduct at least one voice search to find a business per week. The statistics are expected to climb in 2020 and beyond. Google assistant and Apple Siri are the leading voice assistants; it’s a good idea to make sure your business’ website works well with the searches as well with the other top Voice Assistants:
Google Assistant 36%
Apple Siri 36%
Amazon Alexa 25%
Microsoft Cortana 19%
Other 1%
3. Live Videos Help Drive Engagement
Facebook, YouTube, Instagram, and Snapchat are great for eye catching visual presentations; that is why live videos are constantly increasing direction. The key to engage your customers may just be videos. Video can be used for multiple purposes. You can initiate the increase of engagement by repurposing the same video or using different clips from the same video. Live videos help create shared experiences in real-time, this is why they attract better engagement. Let us know if we can help you create the perfect video.
Digital marketing is always evolving, and this year is no different. There are new technologies that are being planned to make the internet more powerful and more engaging. From AI to 5g to emerging online marketing strategies, here are a few new digital marketing changes for you to consider.
1. Google’s BERT Update
Google's algorithm update tells Advertising Agencies if your website gets high or low ratings and is important for website owners and managers to know. It can mean the difference between higher or lower search rankings for your business. Google's latest update is an innovative coding system called BERT, it stands for bidirectional encoder representations from transformers. It is expected to affect 10% of all websites.
2. Voice Will Start To Dominate Search
A survey showed that 58% of U.S consumers conduct local business searches by using their voice control on their smartphones. Two thirds of this group say they conduct at least one voice search to find a business per week. The statistics are expected to climb in 2020 and beyond. Google assistant and Apple Siri are the leading voice assistants; it’s a good idea to make sure your business’ website works well with the searches as well with the other top Voice Assistants:
Google Assistant 36%
Apple Siri 36%
Amazon Alexa 25%
Microsoft Cortana 19%
Other 1%
3. Live Videos Help Drive Engagement
Facebook, YouTube, Instagram, and Snapchat are great for eye catching visual presentations; that is why live videos are constantly increasing direction. The key to engage your customers may just be videos. Video can be used for multiple purposes. You can initiate the increase of engagement by repurposing the same video or using different clips from the same video. Live videos help create shared experiences in real-time, this is why they attract better engagement. Let us know if we can help you create the perfect video.
4. Educational
and Interactive Content
Bite-sized informative images contain useful knowledge. The more educational and interactive the content is the better. Keep your informative content to a one-sentence overview. Images always work best when they are presented in a series and should always be mobile-friendly. Smaller infographics will outperform the larger ones. Keep us in mind for those needs as well.
5. Influencer Marketing
Influencers reach has declined lately due to the internet being flooded with over a million blogs. Social media engagement has peaked because of the over-saturation. In 2020 there will need to be changes made to achieve a winning digital strategy.
6. Omnichannel Marketing
Omnichannel marketing is using multiple channels to sell your products. Our clients have found success in using different marketing channels; your website, email, and social media. It’s not considered omnichannel until your business’ use all of these channels and merge it into a seamless experience. Your messages must always be consistent on all of your marketing channels.
7. Customization Options
Please consider outsourcing your digital advertising and communications to an expect like the Mullikin Advertising Agency that can help you handle all the aspects needed for web development that contains specific features for your business or industry. Template-driven websites don’t always attract that many customers like sites with designs and in-depth content do.
Bite-sized informative images contain useful knowledge. The more educational and interactive the content is the better. Keep your informative content to a one-sentence overview. Images always work best when they are presented in a series and should always be mobile-friendly. Smaller infographics will outperform the larger ones. Keep us in mind for those needs as well.
5. Influencer Marketing
Influencers reach has declined lately due to the internet being flooded with over a million blogs. Social media engagement has peaked because of the over-saturation. In 2020 there will need to be changes made to achieve a winning digital strategy.
6. Omnichannel Marketing
Omnichannel marketing is using multiple channels to sell your products. Our clients have found success in using different marketing channels; your website, email, and social media. It’s not considered omnichannel until your business’ use all of these channels and merge it into a seamless experience. Your messages must always be consistent on all of your marketing channels.
7. Customization Options
Please consider outsourcing your digital advertising and communications to an expect like the Mullikin Advertising Agency that can help you handle all the aspects needed for web development that contains specific features for your business or industry. Template-driven websites don’t always attract that many customers like sites with designs and in-depth content do.
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