4 Steps to Bring Your Business Online Now

If you don’t have an on-line presence or if you are starting a brand new business then now is the time. We're living in a unique day and age, one where the future of businesses, especially brick and mortar businesses must be online.

There are millions of service providers who offer their skills locally worldwide, all of whom need to reinvent their business to the online world. This is especially true for independent service providers who rely on person-to-person connections. 

If you are one of them—whether a fitness instructor, a therapist, a teacher or any other type of independent service provider—then you should consider this 4-step checklist The Mullikin Agency has developed. These steps will help you develop ways to take your skills and share them with a new, virtual audience:

Create Your Brand Identity

You’ve already worked hard on creating an offline service, and possibly have repeat clientele, but moving from offline to online will require building a global brand and then getting that brand known and recognized. This is a must for all new businesses as well.

Start by developing a brand strategy, and then decide on a perfect logo for your brand, and follow up with a cohesive and consistent message, look and feel. Once you’ve created a recognizable brand, be sure that it stays consistent throughout all your different marketing assets.

Build Your Website

The first decision you need to make is whether you plan to create a site for the purpose of selling online services, or, a simple site to showcase who you are, this decision will determine what type of platform you use to build your site.  There are plenty of platforms to choose from, and The Mullikin Agency’s professionals can help you decide which solution is right for you. 

You might want to consider building a mobile app in addition to your site, so that your audience can easily consume your services across multiple platforms.  In addition, you’ll

need tools that enable your customers to book appointments make contact easily.

Create Great Website Content

Once your website is up and running, your next step is to create great website content that engages with your audience and provides them with value.

Your online business can't really take off without engaging website content and powerful design. Both aspects allow you to communicate your value proposition and when done successfully, convert leads into sales.

Here are some examples of compelling website content you will want to include:

-Email blasts and newsletters that encourage customers to schedule a video appointment

-Blog posts that provide daily tips or at-home exercises

-Social media posts or instructional videos that offer inspiration and insight

-An FAQ page that can help customers with general questions about your independent services. Maybe even a Video FAQ would work for you. Visit our site at www.Mullikinad.com for an example.

Our professional copywriters can elevate your website content and a talented graphic designer can customize your web and mobile design. If you have the right copy and design you'll be much more likely to see a spike in your conversion rates.

Remember, good copywriting not only communicates your product benefits, but it also has the ability to create a strong emotional connection with your customers. It's this connection that sets you apart from your competition

Don’t Forget About SEO

Selecting the right keywords for your website’s SEO can determine how it stands out in organic search results. Your content must match the keywords you want to rank high for.

When you’re selling a service, content is very important, and must include certain keywords that allow search engines to categorize your business under specific search results. You really should consider hiring a professional to create quality content. By doing so, you bolster your SEO strategy, while also building your overall brand and positioning yourself as a leader in your particular space.

From engaging blog posts to landing page copy and general copy attached to videos and images, you can use all of these areas to improve your SEO rankings, which ultimately leads to more customers.

Digitize and Advertise Your Service on-line

We know you are used to offering your service in person, one on one, but you must transition to driving people to your website to buy your products and services. Hiring a professional on-line advertising agency like The Mullikin Agency is the key to bringing new business to you and your website. 

Don’t forget to consider video conferencing. Zoom is a great choice and one we use here at The Mullikin Agency.

Video is king when it comes to marketing on-line so do all you can to repurpose existing videos  or create new ones. We can help with that too! We can help you write scripts, translate them to different languages, shoot, edit and record audio using professional voice talent. Hiring a professional like The Mullikin Agency will make your videos look their best! 

Promote Your New Online Service

Now that you’ve transitioned your service to an online business, it’s time to make sure it gets the right amount of promotion and attention.

If you’ve put in the work to create a unique, recognizable brand, and have invested in ensuring you have quality content that your audience will enjoy, it’s time to expand your audience outside of your existing network.

The Mullikin Agency can help you build a long term marketing strategy. Our public relations department can help you gain visibility in the media.

You’ll also need to make sure you build up your social presence through social media marketing. Just remember that you want all your content to be consistent. 

Since content is such a big part of building your brand, make sure you share it on social networks like YouTube.

The Mullikin Agency has all the relevant services you need in our one-stop-shop approach. We are here to help you make it happen!