Create And Grow Your Email List

There is some truth to the phrase “The money’s in the list.” About three-fourths of business marketers believe that email marketing offers a very good or excellent ROI (return on investment). One study from Emarketer.com measured  ROI recently at 122% - outpacing other advertising options such as social media, direct mail, and paid search.

Setting up and implementing an effective email marketing program can seem intimidating if you’ve never done it before. To simplify things, keep in mind the general sequence of events:

     1.   Your brand offers something of value to prospects in exchange for their personal                        information (name, email address);

     2.   The prospect signs up using a form on your website;

     3.   Your email list software confirms their opt-in, then sends them a download link,  coupon          code, or whatever valuable inducement you offered to them back in step 1;

     4.   You periodically send targeted email messages to segments of your list (or your list as a            whole) to connect with them and encourage them to make a purchase (eventually).

Communicating effectively in marketing emails is a science and an art. Skilled professional copywriters at The Mullikin Agency who specialize in email marketing know best practices for email content. They know how much and where to personalize your messages and what call to action to use.