Friday, November 17, 2017

Are You Being Talked About?



You already know that The Mullikin Agency offers the most advanced, targeted and measureable display and video advertising online, but what if we could be there for you during all your on-line moments? What if we could target your customers, potential customers and competitor’s behaviors, demographics and interests? We can!

Your campaigns can be optimized programmatically and by a certified Digital Analyst every day to ensure the highest level of post-click engagement and maximum ROI using our Core Solutions.

OUR CORE SOLUTIONS:

1. Digital Targeting

We can drive traffic to your website and business by reaching and influencing audiences based on their interests and browsing behavior. Digital Targeting is about reaching customers during the micro-moments that occur during the entire customer journey. Consideration, Research, Purchase and Loyalty


How we will do it:

INTEREST TARGETING
Your ads will appear to those who have shown an interest or desire in your (or your competitors) product or service, based on their browsing history.

CONTEXTUAL TARGETING
Your ads will appear on sites that match your campaign’s target keywords and topics. Your message will reach customers who are actively researching your (and your competitor’s) product online.

LOOK-A-LIKE TARGETING
A profile of your ‘best visitor’ is automatically created and updated daily. Your ad then serves to potential customers who match this profile. Even customers who have never been to your site before.

IN-MARKET TARGETING
Your ads serve to people who are ready to purchase your (or your competitor’s) product within a couple of weeks. Visits to certain sites (i.e. recent visits to a lending website) suggest that a purchase decision is imminent.

RE-TARGETING MARKETING
Your ads follow people online after they visit your website. Re-targeting occurs throughout the entire customer journey.

FACEBOOK TARGETING
More than 1.4 billion use Facebook and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more. With Facebook Ads, you can choose the type of people you want to reach and we deliver your ads to them. Your ads will be more relevant for the people who see them, and in return bring you results. Facebook advertising is great for giving directions to your store, downloading your app, viewing your videos, adding items to shopping carts and directing consumers to your website.

2. Geo-Fencing

We can help you reach on the go consumers as they enter or leave your single or multi-location ‘geo-fence’.

How we will do it:


  • We will create a geo-fence around a physical address. Your message will be served to customers via mobile apps.
  • Our proprietary multi-layer geo-fencing program serves ads on both mobile apps and browsers for maximum reach. An ideal solution for small businesses to national chains interested in hyper-local marketing around their locations-or their competitors.


3. IP Address Targeting

We can rooftop target homes or businesses by converting a physical address to an IP address.


How we will do it:

  • 
We will use your customer list or create a new custom list based on:
            ➡  Home value, income
              Gender and age
              Special interests, etc.


  • Ads are served to all devices using the Wi-Fi device in that home or business.
  • Our IP converter outputs a file letting us know which physical addresses were successfully converted to IP addresses. So, at the end of a campaign, we can do a direct analysis of new sales resulting from customers who viewed your ads.


4. Search Engine Marketing (SEM) or Paid per Click (PPC)

We use this form of marketing that offers advertisers a strong method of gathering qualified business leads. This form of marketing will reach users when they are searching for your product or service.

How we do it:


  • We will advertise within the sponsored listings of a search engine or a partner site.
  • We will use our existing relationship with Google, plus our relationships with committed Bing reps to make sure we are using the most up-to-date features the industry has to offer.
  • We will use professional SEM Analysts that use the latest technology and are Google Ad Words certified and Bing Ads accredited.
  • We will determine your goals and create a plan to accomplish them. Whether the goals are quality traffic, ROI conversion-based goals or other metrics, we will make sure that your specific goals are met.
  • We will use our proprietary insights reporting platform to provide detailed performance analytics on a real time basis for you.
            ➡  Google certified agency-best practices
            ➡  Every ad has site link extensions and a call extension
            ➡  Call report is included with each campaign

Search Engines process over 175 billion searches every month. Why not do what 85% of retail businesses are already doing and use the most effective customer acquisition tactic? Search Engine Marketing can help your business. Our company president Randy Mullikin says:
“For most of our clients, SEM campaigns generate the most immediate response as any of the on-line approaches.”


So are you ready to be talked about?

We can help your on-line advertising be the talk of the town! 
The Mullikin Agency is here to help you stand out. 





Call or e-mail Randy today and let’s get started. 

479-750-0871Randy@MullikinAd.com

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