Friday, August 5, 2016

Apply your.... Video!

If you have read our blog story titled “Online Video Statistics”, you know that one minute of video is worth 1.8 million words! There are so many reasons why video is important in marketing your business. In fact, 80% of online visitors will watch a video, while only 20% will actually read content. The Mullikin Agency can help you create a video that really sells. Here is a versatile list of video uses to promote your business:

Website Video

Your website is 50 times more likely to appear on the first page of a search engine result. Another plus is a video about your company or products can be front and center on your website 24/7 every day of the year. It is a constant sales pitch and a great way to make a memorable first impression.

FAQ Video

This is one of the newest and most innovative ways to answer questions on-line with trackable technology. It is an interactive video platform that allows consumers to ask a question and get an immediate answer with video. They have the option to type a question, verbally ask, or choose from a list. Give us a call to find out more about this new video technology that builds a bridge of communication between brands and consumers.” You have to see it to believe it and then you will want it for your website. It informs, educates and sells all at the same time.

Client Testimonials

Even the advertising experts have to admit one of the best forms of advertising is word of mouth. Hearing from others about a great experience with your company will sell them a lot better than hearing it from you.

Product Demonstrations

Watching a demonstration in a video is preferred over reading instructions, even with illustrations. Videos make it much easier on the user to understand a product. It increases their understanding by 74%!

Company Tours

Make a personal touch and introduce them to the company and employees. Give them a tour of your building and tell them how things work around the office.

Training Videos

This is a very useful tool when hiring new employees. It keeps the training consistent and thorough.


Before you get to show off that training video, you need to attract talented people. Show prospective employees what your company and employees are about.

Television Broadcast

Commercials are a huge part of getting your name known by the consumer. Marketing your business with commercials can give you impressive ROI. Though, to make it really work you need professionals like the Mullikin Agency producing the spot so YOU look like the professional.

Event Promotion

Marketing an event can be done much easier with video. People show much more interest when they can get a visual idea of how great the event will be.

Event Coverage

There is no better way to show the sights and sounds of an event than with video. If you have an annual event, interviewing attendees and capturing highlights of the event will make a bigger impact for a promotional video the next year.

Email Marketing

Using the word “video” in an email subject line can booth open rates by 19% and reduce unsubscribes by 26%.  Click through rates can double or triple! Video engages the user and they are more likely to read on with interest.

With all of these video options, why not give it a try and see how well it works for you? Call the Mullikin Agency today to find out how we can help you apply your video.

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