4 Reasons to have a custom mobile-friendly website

Not too long ago, a business with a website had a great competitive advantage over businesses without one. These days, everybody has one. Business owners now know their company barely exists unless consumers can find them online. Over 85% of consumers research companies online before deciding to do business with them. If you want to get ahead, make sure your website offers a great user experience. Here are 4 reasons you need a custom, mobile-friendly website:

1. You need to make an immediate great impression

Everyone is in a hurry to get things done and make decisions. If at first glance they feel confused and can’t navigate quickly, they will go on to your competitors sites. Be clear about what you offer and how they can get it. Once they feel they are in the right place, they will delve deeper into your company.

2. Most website visitors are on mobile devices

Smartphones have become an integral part of our daily lives. The number of mobile users accessing the internet has surpassed the number of desktop users. If you don’t have a responsive website that can be viewed on various devices, it is too difficult for the visitor to engage your site. Once again, they leave and go on to your competitors.

3. Responsive site means improved Google rankings

Google knows that almost everyone is on a phone and tablet. For their own sake, they have made it easier for mobile viewers to find sites that view on their devices properly. This means websites that are not mobile-friendly get penalized in the search results. Google also rewards websites that have video. Why not ask The Mullikin Agency about a video Q&A with new trackable technology?

4. Boosts user engagement and online sales

A mobile-friendly site generates almost twice the average traffic per user. The more engaged a user is with your website, the more time they will spend on it. On top of that, shopping online has increased dramatically. Making is easy for consumers to purchase online, no matter what device, will increase your sales of products.


With websites typically being a consumer’s first point of contact with a company, it is critical that you represent yourself properly and keep their wants at the top of the list. Make the right impression with a custom website to suit not only their needs, but yours. Call the Mullikin Advertising Agency today for a free consultation!

Call the Mullikin Advertising Agency Today at 479.750.0871

Written by Randy Mullikin 
Founder and President of The Mullikin Advertising Agency