Wednesday, November 12, 2014

10 Eye Opening Statistics about Promotional Products


Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. Whatever your marketing need, promotional products from the Mullikin Agency will get the job done!
Here are ten facts that prove promotional products work:
  • 83% of consumers like receiving a promotional products with an advertising message.
  • After receiving a promotional product, 85% of consumers do business with the advertiser.
  • More than half (58%) of consumers keep a promotional product from one year to more than four years.
  • 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
  • Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
  • Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
  • 90% of people report currently owning or possessing a promotional product received in the last 24 months.
  • 53% of consumers use a promotional product at lease once a week or more.
  • 8 in 10 consumers own between one and 10 promotional items.
  • Nearly 6 in 10 consumers have received promotional items from a business establishment or at tradeshows, conferences or conventions.
  *Source: PPAI (Promotional Products Association International)

Call the Mullikin Advertising Agency Today at 479.750.0871
or visit our website to browse over 750,000 options! 
http://mullikinad.espwebsite.com

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